PRESENTED To:

Prof. Raj Maharia

PRESENTED BYAbhishek Shandilya 14MBA1358

Nancy Sindhwani 14MBA1366

Vikas Chandel 14MBA1376

Background

SONY Corporation

Founded: May 7, 1946

Founder : Akio Morita

Present CEO: Kazuo Hirai

Head quarter: Tokyo, Japan

The name ‘SONY’ is based on the Latin word Sonus,

which means ‘sound’.

Creativity is our essence.We take chances.

We exceed expectations.We help dreamers’ dream.

VISION

At Sony, our mission is to be a company that inspires and fulfills your curiosity.

Creating unique new cultures and experiences.Everything we do, is to move you emotionally.

BE MOVED

MISSION

Digit camera LED TVs

DVD Player PlayStations Smart Phones

Projectors Memory Media

Music Player VAIO Computer

Walkman CD players Portable media

Tablets

5

BCG Growth share matrix developedby Boston consulting group of USAand popularly known as BCG Matrixtakes a two dimensional views.

I. Industry growth rate.

II.Relative market share.

8

Stars are the unit with a high market share in a fast growing industry.

Star represent the best profits and growth opportunities in the organizations.

Generates high revenues and also requires huge cash for sustaining the STAR position.

Product is in growth stage.

They are the business with low growth rate and high market share.

Generating cash more than its requirement which can be used by other units.

Product in maturity Stage.

Question Marks are the units with low market share in a fast growing industry.

They required large amount of cash to grow their market share. for e.g.: Promotional expenses.

These can be Stars or Dogs

Dogs often have little future and are big cash drainer on the company.

Generating cash just to BREAK-EVEN. It is a self sustaining unit.

They do not generate any profit for the overall business and hence can be sold off and hired off.

Product is in decline stage, with no chance of revival.

Product may be Repositioned or killed.

Playstations

LED TVs

Vaio Laptops

14

Smart Phones (XPERIA)

Projectors

Memory Media

15

Smart watches

Smart tennis sensor

Rolly

16

?????

Walkman

CD players

Robots

17

BE MOVED