By the end of the lesson you will understand:

ALL- How Sony is a conglomerate and how cross mediapromotion helps the Sony to distribute and market their products to audiences

SOME- How the digitalisation of the music industry hasthreatened Sonys dominance and the shift ofpower to audiences and independent labels

Last Weeks Key Terms:

ConglomorateOligopolyDistributionConsumption

GIVE AN EXAMPLE OF EACH

6 LESSONS TILL XMAS

SONY CASE STUDY

EVIDENCE AND EXAMPLES FOR EXAM

Marketing and Distribution

Production

Distribution Consumption

Hardware

Reasons why SONY are dominant players in the music industry:

Being a Conglomerate means that Sony have the benefit and power across different stages

Production

Distribution

Marketing and Promotion

Consumption

They can use cross media promotion

Using one of their companies/products to also promote another

Eg. Leona Lewis song ‘Hands’ being used in Final Fantasy Game

SONY are dominant- REASON 1

Production

Distribution

Marketing and Promotion

Consumption

They can distribute their music through synergy with other companies such as Itunes etc but also can distribute through their own apps and through myplay and the Sony Entertainment network and Sony Mobile Phones such as the Mix Walkman

SONY are dominant- REASON 2

Production

Distribution

Marketing and Promotion

ConsumptionCan also directly link into audience consumption as they are the only major label to own their own hardware

SONY are dominant- REASON 3

POINT:

EVIDENCE:

EXPLAIN:

Use as many of the following in your PEE: cross media promotion, distribution, synergy, marketing, digitalisation, oligopoly, major, global, mainstream, subsidiary

Media Production is dominated by global institutions- To what extent do you agree with this statement?

MARK:EAA /10TERM /10

Two targets to improve:

POINT:

EVIDENCE:

EXPLAIN:

Use as many of the following in your PEE: cross media promotion, distribution, synergy, marketing, digitalisation, oligopoly, major, global, mainstream, subsidiary

Media Production is dominated by global institutions- To what extent do you agree with this statement?

MARK:EAA /10TERM /10

Two targets to improve:

POINT:

EVIDENCE:

EXPLAIN:

Use as many of the following in your PEE: cross media promotion, distribution, synergy, marketing, digitalisation, oligopoly, major, global, mainstream, subsidiary

Media Production is dominated by global institutions- To what extent do you agree with this statement?

MARK:EAA /10TERM /10

Two targets to improve:

PERIOD FOUR

1. SWAP your PEE with a partner.

Mark them out of the following and give targets to improve:

EAA- 10Term- 10

2. Re-do a PEE using the feedback to improve.

By the end of the lesson you will understand:

ALL- How Sony is a conglomerate and how cross mediapromotion helps the Sony to distribute and market their products to audiences

SOME- How the digitalisation of the music industry hasthreatened Sonys dominance and the shift ofpower to audiences and independent labels

Reasons why SONY are dominant players in the music industry:

Ways in which Sonys dominance has been challenged

Point Evidence

Point Evidence

What significance does the continuing development of digital media technology have for the institutions you have studied?

INDEPENDENT LABEL

PROS

CONS

SONY MUSIC

PROS

CONS

HOMEWORK: using the feedback re-do the exam question that you did for homework this week.

How much better have you done?