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Data-driven fuel for social media marketing

www.sotrender.com

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Where do we come from?

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OUR CUSTOMERS

Our solution - Sotrender

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Product: daily use online tool for business

Detailed analytics & reporting on

KPI, best content etc.

One score of social media performance

Data-driven tips & calls to action

Management of content &

workflow

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Apps & Facebook Pages

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Facebook Pages & apps go together!Facebook Page

is constant communication

that engages and reaches stable

number of Facebook users

App is extended user experience

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Facebook Pages & apps go together!

Social ads and sponsored

stories

Contests, customer feedback, helpdesk

Constant two-way communication

Community of engaged brand’s fansGood quality,

everyday content

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Facebook Page & apps go together!

App is a story generation V8 engine

Supplements Facebook Pages

A new way of interaction with the brand

A new quality of engagement and boost

expousure

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Importance of tracking Facebook Pages

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Tracking Facebook Page

See ups and downs in fans’ engagement

Time of fans’ activities => adjust

communication to their habits

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Tracking Facebook Page

See most engaging content => posting choices

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Tracking Facebook Page

Segmentation of active fans => evaluate the

quality of page’s community

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Tracking Facebook Page

Better engagement = exposure of brand’s content to right people

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Importance of tracking apps

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Data-driven apps development process

Reqs & Design

Build

LaunchMeasure

Analyze

If app doesn’t meet the goals – redesign it!

Launch is just the beginning!

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Tracking and the Open Graph - Insights

New and active users

Active Users, auth, demography, retention

Stories: published, impressions, clicks, mobile data etc

Actions, impressions, refferals

Age, gender, language, country,

App’s blocks, spam reports,

App’s rates (stars), income (in $)

API calls, HTTP errors, page load time

Tens of metrics

www.developers.facebook.com/apps

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Simplification

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Tracking and the Open Graph - simplification

retention

virality active users

engage-ment

www.developers.facebook.com/apps

Just essential KPIs for app’s growth and reporting

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Tracking and the Open Graph – app’s growth

= new users by existing active users

Virality = 10%

Focus only on 2-3 stories (e.g. shares & comments). Landing page and permission's dialog are important as well Let the users type in a message when taking action, enable explicit sharing actions Actions in users’ news feeds are the key

Tips

virality

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Tracking and the Open Graph – app’s growth

retention = returning active users (users that used the app more than once).

Design your apps to provide repeat value Keep the content fresh => e.g. by promoting UGC Show friends’ activity feed to users Encourage competition and collaboration between friends

Tips

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Tracking and the Open Graph - evaluation

engagement= quality of traffic. Define it on your own to meet your goals (e.g. published actions per active user).

Engagement

monthly active users = quantity scope of apps, number of people

not only exposed but also engaged

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How can we help?

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Can we help you?

Engagement

Facebook Pages• Stats to any FB Pages• Advanced analytics

Facebook ADS • Ads API access• Wider opportunities

Social Media Research & Reports• Experieced Data Research Team• Interdisciplinary approach

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The future

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Universal internet identity of users

Private profiles

Facebook Pages

Apps WWW social plug-ins

Ads in/out FB

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The future is CMTO Source: http://venturebeat.com/2012/08/23/the-hot-new-cxo-chief-marketing-technology-officer-infographic

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Jan Zajac Ph.Djan@sotrender.com

Contact us for more details

+48 606 797 043

9 Devonshire SquareLondon, UK EC2M 4YFwww.sotrender.com

Marcin Nagrabamn@sotrender.com

+48 691 714 420