App Academy, OsloInge Andre Sandvik

Co-Founder & CEO

@ingesandvik

How did we start?

Mobile social jukebox that

was local...

How did we start?

It was a technology driven

hack with limited product

uniqueness.

On top of that… The

business model was not

scalable

How did we start?

The good news….

The right people got

together.

How did we start?

How to take our product

visions to a new level and

make it scalable in a internet

distribution model?

How did we start?

Enter into a highly

competitive market with no

financial backing, yea right!!

Strategy

Solve problems that existing

players in the market need to

solve.

Strategy

We needed content and a

way to get distribution for

free….

Strategy

We solve the two biggest

problems in streaming music

How to discover music in a simple and scalable way?

How to increase engagement and thus revenues for artists and labels?

Fundamentally new business

model!

Its all about keeping the music

consumers engaged every day!

Our mission

We want to help people to better findand enjoy engaging music moments.

Soundrop will offer the best way to discover music through the power of social collaboration.

We want to let people find, experience and interact with music on any device regardless of where they are.

0

10000

20000

30000

40000

50000

60000

300 million streams

Soundrop Platform

Soundrop in Spotify

Soundrop in the web/embedded

JavaScript SDK

Soundrop Mobile(iOS, Android, Mobile Web)

User data

Analytics/CRM

Apps

Data

Clients

New NewNew Artist chat

Promote, Analytics, CRM.

REST APIBack-end

WEBSOCKET API WWW

Users

Recommendation engine

End-Users Customers

JavaScript SDKMobile SDK

Real-time Web Platform

PlaylistChat Membership Events

Dev.tools

Nov.

2011

Debut as one of

Spotify’s most

popular apps

$3 million

investment

led by Spotify

investor, Nort

hzone

June

2012August

2012October

2012

300 million

tracks

streamed

Soundrop

2.0

launches

Milestones

Best startup

Soundrop

Developer

program

launches.

November

2012

Soundrop

web

player

goes in

beta

Desember

2012

CONFIDENTIAL

Soundrop Real time Multi Screen experience

CONFIDENTIAL

Soundrop everywhere

CONFIDENTIAL

Soundrop everywhere

CONFIDENTIAL

Soundrop everywhere

CONFIDENTIAL

• Unparalleled insight into Soundrop’s deep user data

• Available to room owners

Soundrop analytics

Working with us

• We will offer the best way to accelerate Spotify traffic

• We will help you connect with fans and create unique music moments

• Our tools will provide exceptional analytics and powerful insights

• Our platform will help you reach the fans you want

• We deliver exceptional service

Our value propositon to the labels

Help artists and labels to

accelerate traffic in

Spotify!

• Artist rooms / Events

• Label rooms

• Thematic rooms

Accelerate Spotify traffic

Artist rooms / Events

17,000 unique users in one day

2.5 million+ songs streamed

50,000+ unique users

Artist event:House party with Ingrosso and Alesso

CONFIDENTIAL

Whats next?

• Live events

• Virtual rooms meet

physical rooms.

• Music becomes a strategic

tool for brand owners to

engage their customers

with.

Thanks

Inge Andre SandvikCo-Founder & CEO

@ingesandvik