What if the online conversation was the vote? #Elections2014

426 510

124 198

3.4

ONLINE AUTHORS

ONLINE MENTIONS

MENTIONS/AUTHOR

Negative mentionsPositive mentions

Negative mentions

Positive mentions ANC

DA

EFF

AGANG

There have been 1 692 online mentions fromthese top 4 political party Twitter handles:

*This data has been rated and verified by the BrandsEye Crowd, a large community of real people who bring local context and judgement to evaluating and contextualising online mentions.

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Total number of online mentions

Consumer Intent to Vote

Political Party Share of Voice

March 1

24k

20k

16k

12k

8k

4k

May 6

29.1%

27.5%

26.4%

16.8%

DA

64 496 MENTIONS15.3%

ANC

48.7%205 530 MENTIONS

AGANG

10 119 MENTIONS2.4%

EFF

75 475 MENTIONS17.9%

GAUTENG

KZN

Sentiment breakdown of conversation by region

WESTERN CAPE

@MyANC_

@DA_News

@AgangSA

@EconFreedomZA

Percentage of online mentions about a political party

Participation by official political party twitter handles

Based on a subset of the online election conversation data, these percentages represent the intent

to vote consumers expressed about each of the 4 most-

mentioned political parties.*

40%ANC

34%DA

24%EFF

2% AGANG