Building intelligent websites

Waldek MastykarzSharePoint MVPMavention

ARC04

Demo

Intelligent website

Intelligent website

User Scenario Device

Business benefits

Cut costs ShortenTime to market

Increase conversion Expand

reach

Ingredients

of intelligent websites

Ingredients

Responsiveuser

experience

Responsive media

Responsive content

Expand your reach by supporting more devices

• Which devices are you focusing on?• Define breakpoints• Consider capabilities

Responsive user experience

Improve user experience by improving performance

• Build upon responsive user experience• Sized on the server to save bandwidth and

time

Responsive media

Expand reach and increase conversion

Responsive content

Recommended content

Relevant content

Assistive content

Increase conversion by displaying relevant content

• Who are your users?• Which audiences do you target?• Which properties make up those audiences?

• When does a visitor get a property?• When does she lose it?

Content targeting

Building intelligent websiteswith SharePoint 2013

• Device Channels• Responsive web design• Nothing to do with SharePoint• CSS media queries and JavaScript

Responsive user experience

Demo

Building responsive web design in SharePoint 2013

• Image Renditions are a good start• Mavention Responsive Image Renditions

Responsive media

Demo

Building responsive images in SharePoint 2013

• ‘Just work’ out of the box (Recommended Items Web Part)

• Usage Cookie (per Web App setting)• UsageAnalyticsId Managed Property• recommendedfor property• Logging Events (/_api/events/log)• View: EventId 2• Click: EventId 3

Recommendations

Demo

Building recommendations in SharePoint 2013

• Define properties (Terms)• Define user segments (Query Rule)• Assign and revoke properties to visitors

(custom development)• Target content (extended Content Search

Web Part)

Content targeting

Demo

Building content targeting in SharePoint 2013

• Intelligent websites are a great way to provide added value to the business with WCM

• SharePoint 2013 provides capabilities that support building intelligent websites

• Business considerations more challenging than technology

Summary

Intelligent websites with SharePoint 2013

• Responsive web design• Responsive images• Content recommendations• User segments• Query rules• Query suggestions• Query spelling suggestions• Page not found widget

Capabilities overview

• Overview of analytics processing• Plan usage analytics, usage events and rec

ommendations for cross-site publishing• Configure recommendations and usage eve

nt types• Configure query rules for web content man

agement• Manage query suggestions• Manage query spelling corrections

Available documentation

• Mavention Case Studyhttp://blog.mastykarz.nl/go/mavention-case/

• SharePoint 2013 Query Spelling Inclusions for the masseshttp://blog.mastykarz.nl/go/evo13-4/

• Mavention Responsive Image Renditionshttp://blog.mastykarz.nl/go/evo13-5/

• SharePoint 2013 @ Maventionhttp://www.mavention.com/sharepoint-2013

• Maventionhttp://mavention.com

More information

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.