Post on 21-Jun-2015
transcript
SPA FOUR SEASONS
SOLOMO Analysis
Aurora Chamalet MBA2
TARGET AUDIENCE
Upper class market
Hotel existing guests
Hotel loyal customers
External visitors (daily forfaits, one services…)
THE SOLOMO OFFER
QR code enabling a 5 % discount on spa
treatment
Need to scan the code via any smartphone or
tablet to benefit the disounts directly when paying.
Easy to get and experiment
Other marketing offers can be gain by likes or
shares on the hotel twitter or Facebook page
REASONS OF THIS OFFER
Attract a larger clientele who are not directly
linked to the hotel services.
Create a marketing buzz
LOCALIZATION OF THE SOLOMO OFFER
Participants to the social network platform (Facebook, Twitter,
)
Geolocalisation by GPS
Googlemaps
Foursquare
FourSeason smartphone application
SHARE THE OFFER
Refer a membership to a friend and get 5%
discount on next treatment.
Promote the spa application on Twitter and
Facebook and be gratified of free skin scare products
Offer limited in time
INFOGRAPHIC
SOcial
Incentive to discover the spa to your friends and family
Share your experience on social platform and mobile app
LOcal
Personalised service to customer depending on their geolocalisation
MObile
Offers and notification received on smartphone, tablets and other electronic devices
Use of social platform to get extra discounts
Easy to get and experiment: no need to print