Meebox

What is Meebox?

The name comes from an acronym

MeeboxMeebox Mee-boxMee-box My-boxMy-box

Meebox: Meebox: A technology A technology

Mexican company Mexican company

Two main ProductsTwo main ProductsMeebox TouchMeebox Touch Meebox TouchMeebox Touch

Meebox

Intel Atom D330 Dual Core 1.6GHz CPU Intel i3-530 Intel Atom N450 1.66Ghz Intel Atom N450 1.66Ghz

2GB DDR2 800Mhz Memoria Sodimm DDR3 4GB 1GB DDR2 800Mhz 1GB DDR2 800Mhz

320GB 5400RPM SATA2SATA2 500GB 7200RPM 8MB Cache

32GB SSD 32GB SSD

DVD-WRITER Blu Ray Combo Slim -

22" WIDE FULL-HD 22" WIDE FULL-HD 11.6" WIDE HD (1366x768) 11.6" WIDE HD (1366x768)

NVIDIA ION NVIDIA GEFORCE 310M Intel Integrados Intel Integrados

What was the idea behind Meebox social campaign?

• “A human approach for a high-tech brand”

We wanted people to feel confident about the brand

• How?

• By creating original multimedia content

• Asking the public one thing:

Facts

• We were competing with HUGE brands

We had a limited budget (A.k.a no budget)

• We had lots of content to communicate

Meebox is a new and unknown brand

Methodologies used

• Right Message

Right time

• Right People

Comunication

Reputation

Convertion

The CRCThe CRC

The 3 R’sThe 3 R’s

Mixed StrategiesMixed Strategies

At start, What did we learn?

• The public was proud of it being a national Product.

• It was called “A Mexican Pride”

Communication Style

“A human aproach for a hightech brand”

We tried to be as real as posibleWe tried to be as real as posible

By Making “Homemade” videosBy Making “Homemade” videos

tweeting and tweeting and posting as someone posting as someone not as somethingnot as something

Emulating the Emulating the ““user generated content”user generated content”

CrowdSourcing

• Based on the public “Mexican Pride”

We started generating new adjusted content

• Highlighting what people wanted

SEO

• The new question and challenge was:

• How to get meebox up on search engines, organically? (remember, low NO budget)

Our Answer:

Content is the KingContent is the King

VideosVideos Blog postingBlog posting Email MarketingEmail Marketing

Buzz BuildingBuzz BuildingBlog OutreachBlog Outreach

Videos

• Youtube channel

One video every two weeks

• Crowd Sourced

• We ask what they want to see next

• The most popular idea becomes the new video

Blog Posting

• One post every week

About events or new content

• Serves as “share material” on facebook

Email Marketing

• One Email Marketing per month

To segmented Databases

• To Technology blogs and sites

Blog Outreach

http://urielmania.com.mx/meebox-slate-una-tablet-mexicana/

http://www.arroba.com.mx/byte/blog/2011/01/conozcan-la-tablet-mexicana-meebox-slate/

http://tecnokun.org/meebox-primera-tablet-mexicana/

http://mx.globedia.com/meebox-slate-tablet-originario-mexico-presento-ces

http://www.teknologeek.com/2011/01/11/meebox-slate-una-tablet-presentada-en-el-ces-2011-hecha-en-mexico/

http://www.geekzeitung.com/2011/01/meebox-slate-una-tablet-hecha-en-mexico/

http://conecti.ca/2011/01/11/mexico-tiene-su-tablet-la-meboox-slate/

http://www.hardwaremx.com/forum/index.php?/topic/15409-meebox-slate-tablet-hecho-en-mexico/

http://www.tlahuac.com.mx/noticias/meebox-slate-la-tablet-mexicana/

http://marrufo9.wordpress.com/2011/01/11/meebox-tablet-slate/

http://www.tecnoupdate.com.ar/2011/01/11/meebox-slate-una-tablet-mexicana-en-el-ces-2011/

http://www.reddit.com/r/mexico/comments/ey8n0/empresa_mexicana_crea_tablet_basada_en_windows_7/

http://www.excelsior.com.mx/index.php?m=nota&buscado=1&id_nota=703472

http://mexico.cnn.com/tecnologia/2011/02/10/una-empresa-jaliciense-competira-en-este-2011-por-usuarios-de-tabletas

http://blog.serrasystems.mx/blog1.php/meebox-supera-sus-ventas

http://www.ticsparatodos.com.mx/blog1.php/la-primera-tableta-mexicana-agotada

h t t p : //w w w . c n n e x p a n s io n . c o m /t e c n o lo g ia /2 0 11/0 2 /2 4 /m e e b o x -t a b le t -m e x ic o -s la t e - ip a d -c n n

h t t p : //w w w . e lu n iv e r s a l . c o m .m x /a r t ic u lo s /6 2 8 7 3 . h tm l

http://mexico.cnn.com/tecnologia/2011/02/10/una-empresa-jaliciense-competira-en-este-2011-por-usuarios-de-tabletas

http://www.noroeste.com.mx/publicaciones.php?id=651003&id_seccion=145

http://www.fayerwayer.com/2011/01/meebox-slate-una-tablet-mexicana-en-el-ces-2011/

http://www.periodicoenfoque.com/index.php?option=com_content&view=article&id=4170:ingresa-mexico-al-mercado-de-las-tablets&catid=71:economia&Itemid=580

http://www.kitschmacu.com/2011/01/meebox-feel-touch-experience-la.html

http://nodo9.com/2011/01/11/meebox-slate-la-tablet-mexicana/

http://blogs.eluniversal.com.mx/weblogs_detalle13034.html

By Contacting tech sites via the E-mail marketing

We reached more than a thousand of notes about meebox in less than 2 months

And it worked!

Google actually recomends Google actually recomends “Mexican Tablet” if “Mexican Tablet” if you’re in Méxicoyou’re in México

Of 4 million resultsOf 4 million resultsAt least the first 10 At least the first 10 pages are about Meeboxpages are about Meebox

Results

100,000 visits in 3 months100,000 visits in 3 months

47% of the traffic comes 47% of the traffic comes from organic google resultsfrom organic google results

Sales

Sold Out Sold Out

Way more than we expected...Way more than we expected...

The first batch was sold in a weekThe first batch was sold in a week

Final thoughts

• When you engage your audience, they tend to trust the brand

No budget does not mean there’s nothing to do

• Talk to your public, listen to them and there’s a high chance they’ll have the answer.