Spectrum Brands: The Sales Force Dilemma

Post on 22-Nov-2014

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Its a case study presentation of the case of Richard Ivey School of Business

transcript

THE SALES FORCE DILEMMA

BATTERY MARKET

2

SHAVING AND GROOMING PRODUCTS MARKET

Rotary Shavers

Foil Shavers

3

4

LAWN AND GARDEN MARKET

5

SPECIALITY PET SUPPLY MARKET

6

UNITED INDUSTRIES – HOME AND GARDEN

7

8

CONTD......

SCHULTZ

9

10

JUICEMAN

BREADMAN

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SALES FORCE DILEMMA

THE ISSUE

Rayovac and Remington

Nu-GroTetra/United Pet GroupSales Management

THE CURRENT SALES FORCE

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SALES FORCE OPTIONS

SALES FORCE USED BY COMPETITORS

Separate Sales Force Merged Sales Force Distributors

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SPECTRUM BRANDS SALES DIVISION ORGANIZATIONAL CHART

Robert Falconi VP Sales & Marketing

8Rayovac/

RemingtonSales People

30 Nu-Gro

Sales People

Tetra/UPGDistributors

17

RAYOVAC CORPORATION NET SALES BREAKDOWNEXHIBIT 1

Consolidated net Sales by Product Line(US$ millions)

2005 2004

Batteries 968 939

Lights 94 90

Shaving and grooming

271 272

Personal care 143 116

Lawn and Garden 447 N/A

Household Insect Control

150 N/A

Pet Products 286 N/A

Totals 2359 1417

Difference = US$ 942 millions

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RAYOVAC & REMINGTON

(US$ millions)

Rayovac Remington2004 2003 2004 2003

Net Sales 1029 922 388 N/A

Gross Profit

42.8% 38.1% 47.0% N/A

Operating Income

109 60 47 N/A

Net Income

39 15 17 N/A

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UNITED INDUSTRIES AND TETRA

North America(US$

millions)

United2005

Tetra2005

Net Sales from External Customers

787 96

Segment Profit 79 10

SP as % of Net Sales 10.0% 10.4%

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CURRENT OFFICIALS OF SPECTRUM BRANDS

DAVID LUMLEY : CEO & PRESIDENT – GLOBAL BATTERIES & PERSONAL CARE; PRESIDENT – HOME & GARDEN

TONEY GENITO : CHIEF FINANCIAL OFFICER

JOHN HEIL : PRESIDENT – GLOBAL PET SUPPLIES

RANDY LEWIS : VICE PRESIDENT – OPERATIONS, HOME & GARDEN

TERRY POLISTINA : PRESIDENT – SMALL APPLIANCES

Presented By: Shishir Sourabh M.B.A (Hons.)Lovely Professional University