Speier Social Media Portfolio October

Post on 05-Jul-2015

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transcript

Susanna Speier builds multiplatform social

media communities for cultural trailblazers &

righteous entrepreneurs.

You are about to view her four minute

slideshow portfolio.

Used Twitter to broadcast

updates from international

tiger conservation

conference.

Engaged international

Twitter influencers.

Ran a cross platform

caption contest to

move Twitter followers to

Facebook.

EngagedFlickr wildlife photographers by creating a Big Cats Covered With Snow winter photo contest on the Facebookpage.

Optimized titles and tags in Flickr gallery.

Interviewed leading actor and

producer about how the film was

made.

Pointed viewers of the narration to the

online shop.

Created blog post by adapting

segments of the interview transcript.

Branded ROAR the Movie’s 30th

Anniversary social media voice as:

Transparent

International

Accurate

Informative

Responsive

1st US Premiere of ROAR

Curated content and community for

software start-up, Trustworks, Inc.

Created social media release positioning Trustworks as a

Facebook alternative for users who want their privacy guaranteed.

Trustworks Social Media Campaign Components

• Provided the website with consistently updated, comprehensive info on privacy issues.

• Branded company by compiling information related to the issue of privacy in social networking.

• Enabled company to connect to other privacy hashtag (“#”) users.

• Provided author and publication attributions & links.

• Grounded contemporary conversation in historic context through quotations.

• Tracked link traffic using bitly stream.

• Initiated topical dialogues with relevant

marketers, journalists and tech companies.

Drove traffic by pointing and responding to

relevant Facebook and Twitter influencers.

Re branded, re designed and then officially re opened Facebook and Twitter

accounts, punching up “like” and “follow” metrics by over 400% in less than a

couple of weeks.

Crowdsourced future broadcast topics on Twitter.

Solicited content suggestions from Linkedin’s

Humane Society, ASPCA and Science Journalists’

groups.

Engaged New Yorkers during Hurricane Irene by

posting pet evacuation updates and links to

interactive maps of pet friendly shelters in the tri-

state region.

If you’d like to learn more about how

Susanna

Thinks, eats, dresses, watches

TV, researches, recycles, optimizes

keywords and feels about human

space flight…The moving icons will click you directly

to her Blog posts & feature articles.

If you’re out of time & want to move

forward…