Post on 14-Apr-2017
transcript
Lighten Up
Why Infusing Fun Into Your Marketing Matters
Chris MannBritish Marketing Gentleman, Spiceworks
With a creative background, and a thirst for the obscure and interesting, Chris’ role at Spiceworks includes anything that has “event” in the description, and a whole heap of other fun stuff too.
Fun Fact: Chris is owned by a pair of cats (it is that way round, we checked).
You think you’ve got it tough.
Fun ≠ Silly
Why infusing fun into your marketing matters.
#SPICEWORLDLONDON
Let’s Talk About Something Near to my Heart
Two identically qualified candidates…
#SPICEWORLDLONDON
Let’s Talk About Something Near to my Heart
#SPICEWORLDLONDON
Let’s Talk About Something Near to my Heart
Who would you rather work with?
OR
How does this apply to your relationship with IT buyers?
OR
Remember who you’re marketing to.
Personal interactions with providers are still the most influential activity in B2B buying decisions.– Gartner
“ “
#SPICEWORLDLONDON
#SPICEWORLDLONDON
Let’s Talk About Something Near to my Heart
Don’t be this guy.
Get to know your audience
IT culture: A whole new world.
IT culture: A whole new world.
Spicehead vs. Spiceworker vs. GG Crazy Golf-O-Rama
Have fun with them
Carbonite’s May the 4th Contest
SysAdmin Day 2014
Sophos Labs – You are an IT Hero (SysAdmin Day 2014)
Sophos Labs – You are an IT Hero (SysAdmin Day 2014)
Sophos Labs – 1 year on…
Microsoft – #ModernBiz – Safeguarding your Business
Microsoft – #ModernBiz – Safeguarding your Business
SpicetoberFest 2014
SpicetoberFest 2015
“How are you going to make it bigger and better?”
A personal career highlight
Better to have too many than too few...
You work at Spiceworks Chris.
You can get away with these sort of shenanigans.
Did you really just use the word “Shenanigans” in a presentation?
My company isn’t like yours.
It’s not fair.
I haven’t always worked at Spiceworks.
If this guy can make databases fun…
Fun ≠ Silly.Be Human.Get to Know Your Audience.Have Fun.
Any Questions?
Thank You!