Post on 30-May-2018
transcript
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 1/18
Bringing Rich Media FunctionalityTo Standard Ad Placements
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 2/18
We turn ads like these……
Learn More >
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 3/18
Into Interactive Ads like these
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 4/18
4
Competitive Advantages
• Increased Engagement:
– Spongecell specializes in increasing consumer engagement, interaction rates and
time spent with the ad unit without being intrusive (Spongecell ads do not expand)
• More Space, More File Size:
– No more 40k max file size restrictions for standard banners - ability to support multipleKPIs/objectives and drive to multiple landing pages
• Easy to Run: – Spongecell ads can run on ANY site/any placement, just like standard flash
• Quick Turnaround
– Require as little as 48-72 hours to build once assets have been received
• Cost Effective
– Spongecell Interactive Ads are more cost effective than Rich Media
• Reporting
– Reporting is interactive, detailed (all interactions are tracked), web-based, and canbe easily shared and exported to Excel
• Optimizations
– Changes to creative can be made without needing to re-traffic, site-level reportingwith Spongecell metrics tied in lets you optimize beyond the click
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 5/18
5
Dedicated 24/7 Service
From New York to San Francisco to Europe, Spongecell is alwaysavailable to assist
Available 24 hours a day, 7 days a week
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 6/18
Building With Spongecell Is Fast
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 7/18
7
Spongecell Enhanced Ad vs. Standard Flash
ClicksVideo
Social Features
Maps
Product Carousels
Branding Time
Easy Optimization
Detailed Reporting
Data Generation
Spongecell Ads
outperformStandard FlashAds Every Time
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 8/18
8
Increased Brand Lift and Conversions Through API-FueledTechnology
* Results from 2010 IPG Media Lab Study
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 9/18
9
Hover Intent – Increased Engagement Without Clicking
How it WorksThe technology calculates the pace at which the mouse is moving when the pointer enters into the selectable area in the ad unit. The two main criteria
for Hover Intent to take effect is when (1) the mouse hovers over the target for at least 0.2 seconds and (2) is moving at a speed of less than 10 pixels
per second.
Why We Do ItMany consumers are fearful of clicking on an ad, and as a result, many interactions are missed with normal banner ads. With Hover Intent, Spongecell
is able to capture those missed interactions. This technology is highly relevant for situations where advertisers are interested in consumers filling out
forms, taking quizzes, scrolling through products and ultimately driving deeper interaction within the ad unit.
Benefits of Hover Intent
• Visually simulates a click when the usersmouse hovers over an area
• Allows consumers to make selectionsinside of ad units without having to click
• Takes fear out of interacting with an ad
• Increases time spent engaging with ad
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 10/18
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 11/18
Feature in Depth: Video Enhancements
What is it? This feature pulls video functionality into all iab standard ad sizes. There is also the
ability to run multiple videos in a single unit, click to view full screen and much more.
How does it work?
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 12/18
Twitter Feed
What is it? This feature lets you dynamically stream the most up-to-date posts from your Twitter
page into the ad. The feed is brand-curated, only the posts written by the Admins of the page will be streamed into the feed.
How does it work? The consumer hovers over the Spongecell button
Pulls in content-safe, brand-specific Twitter feed. Feeds are updated in
real-time and consumer can Follow and Retweet directly from ad unit
The Spongecell screen loads and the consumer clicks to Follow the brand directly from the ad unit
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 13/18
Product Carousel
What is it? The carousel is a great way to showcase multiple products or features.
How does it work?
The consumer hovers over the Spongecell button
The Spongecell screen loads and the consumer views the first product in the carousel
Consumer can use the arrows to scroll through the different products in the carousel
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 14/18
Smart Maps
What is it?
Spongecell has the ability to integrate customized interactive maps into the ad unit.
Location-based technology can be used to display closest stores, dealers, product sites and more.
How does it work?
The consumer hovers over the Spongecell button
The Spongecell screen load, the map technology IP targets the user and shows the closest locations of the advertiser
User can roll over store to to receive information about location. Advertiser can include any information desired
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 15/18
Dynamic Content
What is it?
Spongecell can integrate any open API information directly into the ad that will
dynamically populate based on location or desired action. For example weather reports,maps, text and much more can be customized.
How does it work?
This screen pulls in customized location- specific event information and allows consumer to register within banner
This example uses a data feed (Google Spreadsheet) to easily control what text (price & offer) is displayed
This example is weather application that is dynamically served based on location
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 16/18
Dynamic Content: A Closer Look
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 17/18
17
Other Features Include
Maps API Add toCalendar
Buy Now
Facebook Text to Phone E-mail Twitter
Coupons Reminders Video RSS
Print Send to Friend AudioReal-TimeUpdates
And More…
8/9/2019 spongecell solutions - helping build better banner ads
http://slidepdf.com/reader/full/spongecell-solutions-helping-build-better-banner-ads 18/18
Advertisers
A Look At Some Of Our Partners