Post on 21-Nov-2014
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“…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is
done or said appear to be without effort and almost without any thought about it.”
Baldassare Castiglione
It's how we want technology to work instead of how we don't want it to work.
The best applications and interfaces are so simple they "appear to be without
effort" and are able to allow users to go about their business "without any
thought about it”.
SPREZZATURA
How Corey achieves Sprezzatura for our clients
Understanding business process Understanding customers needs and wants Creating personalized experiences Taking advantage of platforms people are already using Coding well Testing throughout
SPREZZATURA OF INFORMATION, INFOGRAPHICS AND ALGORITHMS
GOOD MAGAZINE: OPEN DATA
LAUREN MANNING: FOOD CONSUMED
LAUREN MANNIN: FRENCH FRY CONSUMPTION
VIZUALIZE.ME
GAPMINDER.ORG
HUNCH.COM
HUNCH.COM
COREY: THOUGHTFUL METER
SPREZZATURA:THE NONCHALANCE IS IN THE DETAILS
SKITCH
Assist me.
Don’t hold my hand.
Focus on what you do well.
Forget about saving files. It remembers.
Get out of my way!
ACHIEVING SPREZZATURA
What you want is there just when you need it You are remembered and understood Your location plays a role in the information you
are presented The technology works simply The technology works unobtrusively to your benefit
SHAKE SHACK & INTO_NOW
Occam Knew UX
The simplest solution is not always the most obvious
A picture is worth 1000 words
Don’t make me think (or search or type or anything!)
“…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.”
Baldassare CastiglioneThe Book of the Courtier, 1528
SCHOOLOSCOPE & MOO
Interfaces Are Made of Words
Succinctness fosters comprehension and action
“Reading a report is like drinking cement”
Enable action through copy
©hugh
http://www.gapingvoidgallery.com/gallerycubegrenades-advertising-p-52.html
SPREZZATURA:COREY, COFFEE, AND CARS
ZIPCAR
ONSTAR
FORD FIESTA
STARBUCKS
LIGA MASIVA