StagecraftAn exploration into online role identity-based

management.

U.C. Berkeley School of InformationAdvisor: Coye Cheshire

Final Project

Stephanie CollettJoanne Wong

John Mark Josling

What is Identity?

"Distinct components of self... for each of the role positions in society that we occupy." - Hogg

Theory

• Self-Presentation: Performer vs. Audience

• Identity Theory: A Self Divided by Roles

• Social Identity Theory: A Self Defined by Associations

StoryMelissa Soladad

StoryMelissa Soladad

DeweyDamselHermione4Ever

Mel-Mel

Process

• 9 Structured Interviews

• Web-based Survey ( 151 Respondents )

• Comparative Analysis of Social Software Sites

• Interactive Prototype

Prototype

Prototype

Prototype

Thanks!

Please stop by after the presentations to try out our demo.

We hope to see you on Friday.