STARBUCKS ON THE GO!

KILEY EDWARDS

“All of your Starbucks worries, solved by one simple service”

THE BIG IDEA Convenience for all of our specialty Starbucks lovers, that

carry a busy lifestyle Order a drink by call or click! Drink delivered to wherever you are! Year round time frame Promotions and advertisements through social media

TV, Facebook, Radio

Including our community

GOALS OF THE CAMPAIGN

Reach out to our fellow Starbucks drinkers

Offer a special serviceSelling more products

Make the lives easier for morning Starbucks drinkers

Easy way to promote how great Starbucks truly is

TARGET AUDIENCE

Young/Mid-age working class Men/women: AGE: 25 – 50 Working class with children Early morning, busy parents

Research from Google Adwords Busy lifestyle, limited time in the

morning, small children, children to get off to school

KEY PERFORMANCE INDICATORS

Terms of SalesCall/Click online to place orderSocial Media tracking

Facebook likes, twitter follows, instagram posts/tags

Blog comments and viewers

TOOLS & TACTICSPromotion via Social media

Twitter, Facebook, Instagram, blogging, etc.

Blog – experiences postedTV air time, commercialsRadio time, commercials App to the Smartphones

BUDGET$40 Million Very simple, yet will include many costs

Costs of service:VehiclesStorage insideGas pricesAdvertisements Stickers and signs for cars

COMMUNITY INVOLVEMENT

Use of outreach will be implemented Designing of logos and advertisements by

local art studentsCompetition involved

Winner will be announcedUse of logo on all advertisements Other art contests for our service Resume builders for art major students

SUMMARY

One-of-a-kind deal Convenience to the Starbucks drinking world

Great marketing campaign, that will be successful!