Post on 02-Jan-2016
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Starbucks Sustainability Efforts
Sustainability efforts • By investing in farmers and their communities by increasing farmer loans to $20 million by 2012
• Ensure 100% of our coffee is ethically sourced by 2015
• Mobilize our partners (employees) and customers to contribute 1 million hours of community service per year by 2015
• By adding farmer support centers in places such as Costa Rica and Rwanda
Starbucks Employee Benefits & Satisfaction
• Base pay depends on your position in the store but the hourly wages range from $8.00 - $11.00
• Bonuses depending on your position and specific business s performance goals
•Benefits include health coverage, life insurance, disability, tuition reimbursement, and adoption assistance
•Saving through a 401K account and the Future Roast 401K Plan
Starbucks Corporate Governance•Howard Schultz steps down from CEO, with Orin Smith as his replacement in 2001
• In 2005 Orin Smith steps down for Jim Donald until 2008 when Howard Schultz retuned after sales slowed in 2007
•Starbucks has just recently changed their structure into a three region structure one corporate office for Asia Pacific, the America’s, and the EMEA (Europe, Middle East, Africa) regions
Starbucks Market Share• In the United States Starbucks owns 32.6% of the market share• Globally out of 640 billion cups of coffee served every year only 1 in 100 cups are actually sold by Starbucks
Ways Starbucks is increasing its market share• Started out by reinventing the Starbucks brand first at home by making Starbucks a greener brand and changing how customers experience the brand by making their store more inviting • Brand expansion into teas and juices through acquisitions such as juice maker Evolution Fresh for $30 million
• Expanding channels of product distribution via American Airlines and licensing agreements with Kraft foods
•Starbucks expansion into international and emerging markets to establish Starbucks as an global brand