Local Merchants Gear up to embrace O2O trend :

M-commerce Practice

Brian XinFounder & CEOStarryMedia2014.4.21

• Local is the core of O2O – Consumer– Business

• Mobile is the key entry– Mobile APP– Mobile Web– Mobile Social Media App Integration

• Mobile payment is the trend– Pay online – Pay offline

• End-to-end mobile solution– Merchant– Consumer

M-commerce for local merchants

M-Commerce Loop – Offline 2 Online 2 Offline

Issues

Merchant create and publish real-time deals

Consumer don’t open the APP

Consumer makes m-payment

In-store validation technique

Web site

Passbook

3rd party terminals

Mobile App

In-store Validation

All-in-one POS

PDA device

App

IVRSMS

Web

CS

In-store validation

Validate E-card and physical card (CRM)

Initialize in-store campaign

Handle transaction

Validation

Smart digital terminal for merchants

Proximity marketing

DEMO

NFC Scenario ：

1. 用户买单时，与 POS 系统近场感应；2. 用户感应后确认支付；

QR Code scenario ：

1. 用户买单时 pos 系统可生成支付二维码；2. 用户扫描二维码完成支付 ;

pos 系统可生成支付二维码pos 系统可生成支付二维码 用户拍码支付用户拍码支付

进入手机支付页面进入手机支付页面

支付金额 与 POS 近场感应支付金额 与 POS 近场感应

Smart terminal – mobile payment

O2O Platform for merchants content

Mobile Terminal for consumer

Sensor for active engagement

Restaurants Cross-selling and up-selling

用户充值 3000 元

获得充值奖励

+20 元南小馆优惠券+3000 分积分+7 折优惠券 优惠

南小馆 20 元优惠券验证使用

使用 500 积分兑换一杯果汁

兑换

享受 1 次午餐 7 折优惠

后台销售数据及财务数据统计

To be deployed

Coffee shop with O2O capability

• Good content from merchant

• End-to-end mobile solution – all on mobile

• Hardware + Software solution

M-commerce for local merchants – what we learned

辛卫民 Brian Xinbrian@starrymedia.com

13761746268

Thanks

谢谢