Start a Blog Now - Blogging for DMCs and Destinations

transcript

Start a Blog

21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius

about me

i started blogging in 2005

my blog pays my rent

i am italian and i love coffee

about my blog

30K Uniques - 3k subscribers

sparked a 75k linkedin group

widely recognized as top event planning blog

don’t believe me?

blogging is cool

some reasons

control

influence

don’t get me wrong

what happens when...

pick your angle

brainstorm

list 3 ideas

POST IDEAS - Events & dmc

story of your destination

pictures of your destination

press & news

tips, sweet spots, inside scoop

questions - faqcrisis management

hotels and vendors display

competitions, special deals & promotions

establish

content personas

think about your funnel

writing effective posts

catchy headline

initial paragraph: state the problem

solution to the problem

call to action4

time to promote

measure

0:00 2:00 3:00 4:00

visits

post#1

post#2

- venues- airlines- ideas

http://mrholland.wordpress.com

- history- traditions- food

www.jnto.go.jp

- personas- home base- weekly ideas

www.tourisme-montreal.org/Blog/

- unbranded- personal- offers

www.thehotsheetblog.com/

thanks

for slides, references and

help - get in touch

tojulius@shortmail.com

tojulius

Start a Blog Now - Blogging for DMCs and Destinations

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