Product DevelopmentPedro Bizarro – CSO/FeedZaipedro.bizarro@feedzai.com

Product Developmentor how to transform ideas into products

Step 1Identify

mega-trends

Smartphones everywhere

People living to 100

DNA sequencing is cheap

Technology/Society/Policy/…

Step 2Identify mega-truths

Cheaper is better

Easy beats free

People love communicating

Step 3Identify barriers

Legal barriersPhysical barriers

InternationalPatents

Step 4Identify competitorsand state-of-the-art

It is a race!

Opportunity IdentificationIdentify mega-trendsIdentify mega-truths

Identify barriersIdentify competitors and SofA

Step 5How big isyour idea?

Improved feature?New feature?New product?

New company?New industry?

Step 6How big is the

market you want to conquer?

Greater than1000M €?

Can you get10%?

Step 7What is the

value of the idea?

The “so what” test!Can you charge twice as much if your site loads twice as fast?

Step 8What is the perceived cost of your idea?

Migration of data

Disruption of previous solution

How to reduce the cost?

How to wrap it?

Opportunity ValueHow big is the idea?

How big is the market?What is the value of the idea?What is the cost of the idea?

Step 9Generate alternatives

Internal brainstormsBrainstorms with clients

Plans B, C, D

Step 10Benchmark alternatives

No biases!

Step 11Test before you build it

Mock ups and fakesPrototypes

Proof-of-concepts

Step 12Test after you build it

Usability tests with real clientsHarsh friendsYour mother

Brainstorm & BenchmarkingGenerate alternatives

Benchmark alternativesTest before you build itTest after you build it

Challenge #1Must be 10x better

than The Incumbents

Corollary:Only a “crazy” person

buys from a startup

“Nobody gets fired for buying IBM”

Challenge #2Must be 10x faster

(with little resources)

Iterate fastRelease soon, release often

SummaryIdentify mega-trendsIdentify mega-truths

Identify barriersIdentify competitors and SofA

How big is the idea?How big is the market?

What is the value of the idea?What is the cost of the idea?

Generate alternativesBenchmark alternativesTest before you build itTest after you build it 10x bette

r

10x faste

r

Thank you!