Timan RebelSerial Entrepreneur

Startup Analytics

Startup Analytics

Actionable Metrics

Total registered users

256.354.196

Total pageviews

Total downloads

39.450

Vanity Metrics

Meant to make you feel good

UP and to the RIGHT

Total downloads

Daily downloads

Actionable metricsMetrics you can act on

AARRR

Acquisition

Activation

Retention

Referral

Revenue

# Downloads per week

% Key activity

% Twice a week

% Share

$$$ spent

# Downloads per week

% Recorded a track

% Twice a week

% Share on Facebook

$$$ spent

# Downloads per week

% Recorded a track

% Twice a week

% Share on Facebook

$$$ spent

1000

25%

10%

6,5%

# Downloads per week

% Recorded a track

% Twice a week

% Share on Facebook

$$$ spent

768

26%

11%

6,3%

# Downloads per week

% Recorded a track

% Twice a week

% Share on Facebook

$$$ spent

2800

10%

2%

3%

What to focus on?

Key metric

KPI but we hate corporates..

Focus on one at a time

Acquisition

Activation

Retention

Referral

Revenue

Acquisition

Activation

Retention = f(user happiness)

Referral

Revenue

via Andreas Klinger

Human

App Store ratings !

still using after 6 weeks !

avg time moving after 6 weeks

via Paul Veugen

Human

App Store ratings !

still using after 6 weeks !

avg time moving after 6 weeks

Cohorts

Averages hide the pattern

Dig deeperPAIN

LOOKK!

90% of users voted = activation YAY!

via Andreas Klinger

LOOKK!!!!!

but they only voted for friends instead of actually using the platform

!

via Andreas Klinger

LOOKK!!!!!!!!!

now activation = vote on 2 different designers

!BOOM! PAIN…

via Andreas Klinger

AARRR

One Key Metric

Cohorts, not Averages

@timanrebel