“STARTUP IGNITION” Quotes (Part 2)

David Newberry

The following are a series of quotes that have been shared in the book,

“Startup Ignition”

“The function of marketing is to define how the company can lead the market”David Newberry

Stimulating Growth – Accelerating Growth – Sustaining Growth

“Marketing is the one thing in a company that is too important to delegate”David Packard

Stimulating Growth – Accelerating Growth – Sustaining Growth

“Don’t let your marketing get ahead of your customer experience delivery”Graham Atkinson

Stimulating Growth – Accelerating Growth – Sustaining Growth

“Keep your eye out for hot topics and trends. The media is constantly looking for timely stories”Jim Kukral

Stimulating Growth – Accelerating Growth – Sustaining Growth

“To get a reporter to write about your product, you have to convince them that what you're doing matters”Caryn Marooney

Stimulating Growth – Accelerating Growth – Sustaining Growth

“When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ And so they go on a journey of discovery: about a product, a service, an issue, an opportunity. Today you are not behind your competition. You are not behind the technology. You are behind your consumer” Rishad Tobaccowala

Stimulating Growth – Accelerating Growth – Sustaining Growth

“In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business”Marcus Sheridan

Stimulating Growth – Accelerating Growth – Sustaining Growth

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there”Mark Ostrofsky

Stimulating Growth – Accelerating Growth – Sustaining Growth

“No matter what, the very first piece of social media real estate I’d start with is a blog”Chris Brogan

Stimulating Growth – Accelerating Growth – Sustaining Growth

“A blog is a great way to connect more deeply with your existing or would-be customers, build a community around your business, give a human personality and “voice” to an organization, evolve your business and relationships in sometimes unexpected or surprising ways, and yes, drive sales”Ann Handley

Stimulating Growth – Accelerating Growth – Sustaining Growth

“It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few”M. Lawrence Light

Stimulating Growth – Accelerating Growth – Sustaining Growth

“Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem”Laura Fitton

Stimulating Growth – Accelerating Growth – Sustaining Growth

“I don’t have time to write you a short letter, so I’m writing you a long one”Sir Winston Churchill

Stimulating Growth – Accelerating Growth – Sustaining Growth

“More contact means more sharing of information, gossiping, exchanging, engaging — in short, more word of mouth”Gary Vaynerchuk

Stimulating Growth – Accelerating Growth – Sustaining Growth

“Your most unhappy customers are your greatest source of learning”Bill Gates

Stimulating Growth – Accelerating Growth – Sustaining Growth

“People don’t trust businesses the way they used to ... For the first time we found that the most trusted sources were ‘a person such as yourself or a peer’”Steve Rubel

Stimulating Growth – Accelerating Growth – Sustaining Growth

“A thrilled customer is the most potent marketing asset your organization can leverage”John Jantsch

Stimulating Growth – Accelerating Growth – Sustaining Growth

“It is better to do one thing exceptionally well than several things moderately well”David Newberry

Stimulating Growth – Accelerating Growth – Sustaining Growth

“If your actions inspire others to dream more, learn more, do more and become more, you’re a leader”John Quincy Adams

Stimulating Growth – Accelerating Growth – Sustaining Growth

“Invest one hour in your new joiners today and they will repay you with ten hours later on”David Newberry

Stimulating Growth – Accelerating Growth – Sustaining Growth

“To successfully respond to the myriad of changes that shake the world, transformation into a new style of management is required. The route to take is what I call profound knowledge – knowledge for leadership of transformation”Philip Sheldrake

Stimulating Growth – Accelerating Growth – Sustaining Growth

“Nothing influences people more than a recommendation from a trusted friend”Mark Zuckerberg

Stimulating Growth – Accelerating Growth – Sustaining Growth

Thank You

Please download the free book hereStartup Ignition

It is also available in iBooks

David Newberry is the founder of Market-In360 and can be contacted at david@market-in360.com