Statistics: 55 facts about social media in Sweden

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Statistics: 55 fascinating facts about social media in Sweden.

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Hans Kullin

Statistics: 55 fascinating facts about social media in SwedenJune 2011Hans Kullin

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Hans Kullin

Social media

»35%» of the population 9-79 years old, use social media

an average day. Nordicom, 2011

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Hans Kullin

Social media

»8 hours and 15 minutes

» Average time per week spent on social media by women in Stockholm. Metropolitan Report, 2011

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Hans Kullin

Social media

»26%» of Swedes inform via social media where they are

going on vacation. Dorma, 2011

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Hans Kullin

Social media

»38%» of Swedes have at least once uploaded a photo to

social media with their mobile phone. Nokia, 2011

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Hans Kullin

Social media

»91%» of Swedish journalists use social media in their

work. GU, 2011

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Hans Kullin

Social media

»71%» of Swedish journalists use social media with the

purpose to find ideas to news stories. GU, 2011

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Hans Kullin

Social media

»60%» of municipalities, county councils and regions use

social media for work purposes. SKL, 2010

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Social media

»1 of 2» listed companies follow social media as part of

their crisis planning. If, 2011.

»1 of 2» listed companies follow social media as part of

their crisis planning. If, 2011.

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Social media

»20%» of Swedes that take their work laptop on

vacation, do it to stay in touch with their networks via social media. Ving, 2010

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Social media

»0 of 21» county councils are said to use social media

consistently or on a larger scale. Health Consumer Powerhouse, 2011

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Hans Kullin

Social networks

»17%» of Swedes have searched for jobs via social

networks. Kelly Services, 2011

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Hans Kullin

Social networks

»50%» of Swedish youth have a profile on a social

network (of internet users age 9-12). EU Kids Online, 2011

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Social networks

»700,000» Swedes are members on LinkedIn (2011).

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Social networks

»23.8%» of people that work in the computer/IT industry

use LinkedIn each week. Orvesto Näringsliv, 2011

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Hans Kullin

Facebook

»73%» of pupils would accept a friend request on

Facebook from a teacher. Lärarnas Riksförbund, 2010

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Hans Kullin

Facebook

»20%» of teachers would accept a friend request on

Facebook from a pupil. Lärarnas Riksförbund, 2010

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Hans Kullin

Facebook

»70%» of restaurants, among Livebooking’s customers,

that find it important to have a Facebook page (2011).

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Facebook

»48%» of Nordic businesses use social networks and

social media to find new customers and business. Regus, 2011.

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Facebook

»1 of 3» recruiters use Facebook to check up on possible

candidates. Stockholms Handelskammare, 2011

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Hans Kullin

Facebook

»2,000,000» Swedes access Facebook from the mobile phone, per

month (2011).

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Hans Kullin

Facebook

»1,200,000» Swedes access Facebook from the mobile phone, per

day (2011).

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Hans Kullin

Facebook

»750,000» Number of check-ins on Facebook, per week (2011).

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Facebook

»7,610,000» Number of fans for the largest Facebook page of a

Swedish brand or business (H&M). Fanpagelist, 2011.

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Facebook

»44,500» Number of check-ins on Facebook Places, for the

most popular spot (Arlanda Airport). Socialbakers, 2011.

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Facebook

»50%» of youth with Facebook have had their account

high jacked, so called ”facerape”. Kairos Future, 2011.

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Facebook

»92%» of youth use Facebook at least once a week.

Kairos Future, 2011

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Facebook

»40 of 56» companies listed on the Large Cap list on the Stockholm

exchange, are present on Facebook or Twitter. Intellecta, 2011.

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Facebook

»48%» of Swedes use Facebook on vacation.

Europeiska, 2011.

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Hans Kullin

Facebook

»392,000» people are members of the Facebook group ”Sweden

Democrats in the Riksdag, no thanks” (Sverigedemokraterna i Riksdagen, nej tack). 2011

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Facebook

»2,000» people where nominated via Facebook to

available jobs at Gröna Lund amusement park in 2010. The company expects the double amount in 2011. IDG, 2011

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Gowalla

»21,000» Number of check-ins at Arlanda Airport via

Gowalla. Gowalla, 2011

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Foursquare

»9,000» Number of check-ins at Arlanda Airport via

Foursquare. Foursquare, 2011

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Twitter

»8,900» people follow the most popular Twitter account

among Swedish massmedia (@DNdebatt). Toolboxr, 2011

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Twitter

»307,000» people follow the most popular Twitter account among

Swedish businesses (@hm). Toolboxr, 2011

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Twitter

»69» Highest Klout score among Swedish businesses

on Twitter (@spotify). Toolboxr, 2011

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Twitter

»30,500» Number of tweets from the most active Swedish

business on Twitter (@sistaminutenARN). Toolboxr, 2011

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Twitter

»91,000» Number of Twitter accounts that tweet in

Swedish. Intellecta, 2011

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Twitter

»11,215» Number of Swedish language Twitter accounts

with at least one tweet per day on average and at least 30 days old account. Intellecta, 2011

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Twitter

»25,000,000

» Number of tweets from Swedish language Twitter accounts. Intellecta, 2011

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Hans Kullin

Twitter

»80%» Share of total tweets from Swedish language

accounts, published by the 10% most active accounts. Intellecta, 2011

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Twitter

»12,594» Swedish users on Twitter that tweeted about the

Eurovision Song Contest 2011. Twingly, 2011

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YouTube

»75%» of Swedish youth use YouTube at least once a

week. Kairos Future, 2011

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YouTube

»73%» of Swedish journalists use YouTube. GU, 2011

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YouTube

»913,000» films on YouTube found in a search for ”Sweden”.

YouTube, 2011

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YouTube

»188,000,000

» Number of views to the video ”Laughing Baby”, William from Nyköping, on YouTube. 2011

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Flickr

»1,546,500

» photos on Flickr tagged with ”Sweden”. Flickr, 2011

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Instagr.am

»4,500» photos on Instragr.am tagged with ”Sweden”.

Instagr.am, 2011.

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Apps

»107» weeks, the total time spent playing Mini Getaway

Stockholm 2010. 11,613 people played. Socialbusiness, 2011

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Blogs

»500,000» Number of Swedes who blog. WII, 2010

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Blogs

»93%» of Swedish girls aged 12-15 who read blogs.

WII, 2010

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Blogs

»53.5%» of blog readers have bought a product or service

after reading recommendations on a blog. BlogSweden 5, 2010

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Blogs

»64.4%» of bloggers are not anonymous. BlogSweden 5,

2010

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Blogs

»10.7%» of bloggers have ads on their blogs, from which

they get part of the revenue. BlogSweden 5, 2010

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Blogs

»948,656» visitors per week to the most visited blog, according to

Bloggportalen (Kenzas). 2011

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Hans Kullin

Wikipedia

»401,200» Number of articles in Swedish on Wikipedia. 2011

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Hans Kullin

About this presentation

» These statistics were compiled in June 2011 by Hans Kullin. Unless otherwise stated, all stats are about social media in Sweden.

» Feel free to use the information but I would be happy if you noted where you found it.

» Hans has two blogs: www.socialamedier.com and www.kullin.net.

» Reach me via email at hans@kullin.net or on Twitter as @kullin