Post on 07-May-2015
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Hans Kullin
Statistics: 55 fascinating facts about social media in SwedenJune 2011Hans Kullin
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Hans Kullin
Social media
»35%» of the population 9-79 years old, use social media
an average day. Nordicom, 2011
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Social media
»8 hours and 15 minutes
» Average time per week spent on social media by women in Stockholm. Metropolitan Report, 2011
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Social media
»26%» of Swedes inform via social media where they are
going on vacation. Dorma, 2011
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Social media
»38%» of Swedes have at least once uploaded a photo to
social media with their mobile phone. Nokia, 2011
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Social media
»91%» of Swedish journalists use social media in their
work. GU, 2011
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Social media
»71%» of Swedish journalists use social media with the
purpose to find ideas to news stories. GU, 2011
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Social media
»60%» of municipalities, county councils and regions use
social media for work purposes. SKL, 2010
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Social media
»1 of 2» listed companies follow social media as part of
their crisis planning. If, 2011.
»1 of 2» listed companies follow social media as part of
their crisis planning. If, 2011.
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Social media
»20%» of Swedes that take their work laptop on
vacation, do it to stay in touch with their networks via social media. Ving, 2010
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Social media
»0 of 21» county councils are said to use social media
consistently or on a larger scale. Health Consumer Powerhouse, 2011
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Social networks
»17%» of Swedes have searched for jobs via social
networks. Kelly Services, 2011
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Social networks
»50%» of Swedish youth have a profile on a social
network (of internet users age 9-12). EU Kids Online, 2011
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Social networks
»700,000» Swedes are members on LinkedIn (2011).
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Social networks
»23.8%» of people that work in the computer/IT industry
use LinkedIn each week. Orvesto Näringsliv, 2011
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»73%» of pupils would accept a friend request on
Facebook from a teacher. Lärarnas Riksförbund, 2010
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»20%» of teachers would accept a friend request on
Facebook from a pupil. Lärarnas Riksförbund, 2010
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»70%» of restaurants, among Livebooking’s customers,
that find it important to have a Facebook page (2011).
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»48%» of Nordic businesses use social networks and
social media to find new customers and business. Regus, 2011.
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»1 of 3» recruiters use Facebook to check up on possible
candidates. Stockholms Handelskammare, 2011
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»2,000,000» Swedes access Facebook from the mobile phone, per
month (2011).
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»1,200,000» Swedes access Facebook from the mobile phone, per
day (2011).
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»750,000» Number of check-ins on Facebook, per week (2011).
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»7,610,000» Number of fans for the largest Facebook page of a
Swedish brand or business (H&M). Fanpagelist, 2011.
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»44,500» Number of check-ins on Facebook Places, for the
most popular spot (Arlanda Airport). Socialbakers, 2011.
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»50%» of youth with Facebook have had their account
high jacked, so called ”facerape”. Kairos Future, 2011.
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»92%» of youth use Facebook at least once a week.
Kairos Future, 2011
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»40 of 56» companies listed on the Large Cap list on the Stockholm
exchange, are present on Facebook or Twitter. Intellecta, 2011.
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»48%» of Swedes use Facebook on vacation.
Europeiska, 2011.
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»392,000» people are members of the Facebook group ”Sweden
Democrats in the Riksdag, no thanks” (Sverigedemokraterna i Riksdagen, nej tack). 2011
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»2,000» people where nominated via Facebook to
available jobs at Gröna Lund amusement park in 2010. The company expects the double amount in 2011. IDG, 2011
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Gowalla
»21,000» Number of check-ins at Arlanda Airport via
Gowalla. Gowalla, 2011
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Foursquare
»9,000» Number of check-ins at Arlanda Airport via
Foursquare. Foursquare, 2011
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»8,900» people follow the most popular Twitter account
among Swedish massmedia (@DNdebatt). Toolboxr, 2011
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»307,000» people follow the most popular Twitter account among
Swedish businesses (@hm). Toolboxr, 2011
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»69» Highest Klout score among Swedish businesses
on Twitter (@spotify). Toolboxr, 2011
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»30,500» Number of tweets from the most active Swedish
business on Twitter (@sistaminutenARN). Toolboxr, 2011
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»91,000» Number of Twitter accounts that tweet in
Swedish. Intellecta, 2011
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»11,215» Number of Swedish language Twitter accounts
with at least one tweet per day on average and at least 30 days old account. Intellecta, 2011
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»25,000,000
» Number of tweets from Swedish language Twitter accounts. Intellecta, 2011
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»80%» Share of total tweets from Swedish language
accounts, published by the 10% most active accounts. Intellecta, 2011
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»12,594» Swedish users on Twitter that tweeted about the
Eurovision Song Contest 2011. Twingly, 2011
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YouTube
»75%» of Swedish youth use YouTube at least once a
week. Kairos Future, 2011
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YouTube
»73%» of Swedish journalists use YouTube. GU, 2011
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YouTube
»913,000» films on YouTube found in a search for ”Sweden”.
YouTube, 2011
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YouTube
»188,000,000
» Number of views to the video ”Laughing Baby”, William from Nyköping, on YouTube. 2011
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Flickr
»1,546,500
» photos on Flickr tagged with ”Sweden”. Flickr, 2011
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Instagr.am
»4,500» photos on Instragr.am tagged with ”Sweden”.
Instagr.am, 2011.
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Apps
»107» weeks, the total time spent playing Mini Getaway
Stockholm 2010. 11,613 people played. Socialbusiness, 2011
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Blogs
»500,000» Number of Swedes who blog. WII, 2010
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Blogs
»93%» of Swedish girls aged 12-15 who read blogs.
WII, 2010
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Blogs
»53.5%» of blog readers have bought a product or service
after reading recommendations on a blog. BlogSweden 5, 2010
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Blogs
»64.4%» of bloggers are not anonymous. BlogSweden 5,
2010
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Blogs
»10.7%» of bloggers have ads on their blogs, from which
they get part of the revenue. BlogSweden 5, 2010
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Blogs
»948,656» visitors per week to the most visited blog, according to
Bloggportalen (Kenzas). 2011
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Wikipedia
»401,200» Number of articles in Swedish on Wikipedia. 2011
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About this presentation
» These statistics were compiled in June 2011 by Hans Kullin. Unless otherwise stated, all stats are about social media in Sweden.
» Feel free to use the information but I would be happy if you noted where you found it.
» Hans has two blogs: www.socialamedier.com and www.kullin.net.
» Reach me via email at hans@kullin.net or on Twitter as @kullin