Status Report WP 2 A 8:Feasibility Assessment of Extending RegioTramto Employment Centres in Kasseland the Nordhessen Region

Application:

“A technical and economic feasibility project”

Project Manager (after Session on WP 4 …):

“Only one part of marketing?”

The questions according to the Application:

• How can linking of centers of labor be organized?

• Can the economic efficiency of the RegioTram beincreased, and what demand may be predicted?

• What effects on the attractiveness of Kassel mayarise, and what role may the hubs Kassel-Wilhelms-höhe and Kassel-Hauptbahnhof play in this process?

The questions according to the Project Manager:

• Shouldn’t we better put the journey into the centerof our research?

• Does linking of centers of labor by rail-basedsystems make sense? (For us? For our customers?)

• What is and may be the part of rail-based systemsin an overall strategy?

• How do we have organize public transport in orderto make it attractive for employees and cost efficientfor us?

• What do we have to do to sell the product?

Does linking of centers of labor by rail-basedsystems make sense?

• Are we competitive?

• Do we have capacities?

• What do the employees need?

• Can we provide that in acceptable economic terms?

• What kind of marketing is needed to sellpublic transport? (After this morning: Where doesMarketing start at all?)

Overview

• Feasibility studies (complete)

• Status Quo analysis (in progress)Traffic / Interviews with seniors / Survey of empolyees?

• Strengths / Weaknesses / Requirements (in progress)

• Conclusions (to be discussed)

• Strategies (to be developed)

Overview

One example: Volkswagen Baunatal

Volkswagen

• 13.000 Employees

• 8.500 within Range of RT

• Job-Ticket-Rate 0,5 %

• Our Key Accountants bite on Granite …

Suggestion

• Building Tracks to the main gate

• Service by Linie 4

Feasible?

• Of course

Reasonable?

• Hmm …

Issues

• Travelling Time

• Timetables

• Potentials

• Internal accessibilty

Alternatives?

• Connecting Tram and RT Hubs by a Bus Line

• Timetables

• Potentials

• Internal accessibility

• Mobility Managemet

Good News?

• Sintropher has helped us make a date with one ofthe Volkswagen Bosses!

• We start talking over matters seriously …

Wake up, coffee is hot!

• Thanks for your Attention!