Post on 15-Jul-2015
transcript
A general direction in which something is developing or
changing
A TREND IS
Definition of ”trend” in Oxford dictionairy
Understand the landscape Research Big data Explore Try and fail Stop doing things
Shifts & movements preceeds trends
from media purchase to more resources for
content production, distribution and engagement
budgetShift
Interactivity and engagement
Interaction integratedinto the story
Navigation and contentworks together to enhance the userexperience
New York Times Interactive Storytellingh
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Interactivity and engagement
Interaction integrated into the story
Navigation and content workstogether to enhance the userexperience
”Content creation and planning requires storyboard development as well as new skills working together”
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Stop doing things because ”youalways have”
Dare to fail – use prototypes to test and to ensure success
Invest in new skills and resources
86 % does not provide full documentation from AGM
84 %Full AGM information
is important part of
corp governance
95 % does not provideinformation about who their
competitors are or whichindustry they belong to
95 %Expect to find the
information on the
corporate site