Staying current in the digital age

transcript

STAYING CURRENT IN THE DIGITAL AGE

by Jenny Williams

Jenny Williams | Ideagarden

Most of the cool ideas in this presentation are not really mine … just saying

Jenny Williams

THANK YOU TO THE FOLLOWING PEOPLE "FOR CONTRIBUTING THEIR 2 CENTS WORTH:

•  Kevin Bergin •  Colin Laidlaw •  Hadi Bachir •  Wassim Bassil •  John Chaplin •  Mike Boyd •  Katy Daniells •  Leanne Brinkies •  Miles Joyce •  Jenni Beatie •  Gavin Heaton •  Tim Beveridge •  Kate Carruthers •  Stuart Edwards

•  Giovanni Di Noto •  Paul Bartholomew •  Andrew Davenport •  Joy Bains •  David Bell •  Graham Christie •  David Jackson •  Chris Bear •  James Breeze •  Victoria Bergin •  Rob Campbell •  Louis Dahl •  Ian Bennet •  Tim Buesing

Today most people acknowledge the importance of technology in our lives and its impact on the world at large"

THERE IS ALWAYS SOME NEW THING BEING INVENTED

We all want to find our piece of it"

… or not …

The challenge is the speed of change"

Staying current is about relevance and survival

I don't find that 'staying up to date' is a deliberate thing I have to do. Digital communications, technology, business, they're all passions and staying up to date for me is about being actively passionate about the work I do

Tim Beveridge

THE SOCIAL INFORMATION MODEL

PEOPLE SOCIAL "FEEDS

LIVE"EVENTS EDUCATION

RESEARCH& TREND REPORTS

FILTER

LIVE"EVENTS

EDUCATION RESEARCH& TREND REPORTS

FILTER

FINDING INFORMATION

Opportunities to FIND information

FINDING

LVE"EVENTS

PRESENTATIONS

EDUCATION RESEARCH

& TREND "

REPORTS

People FINDING INFORMATION

FINDING

LVE"EVENTS

PRESENTATIONS

EDUCATION RESEARCH

& TREND "

REPORTS

Possibly, the most important way to stay current

’The truth without the hype’

Not necessarily the loudest voice, but the most

thoughtful

Surround yourself with smart people

Were to find them FINDING INFORMATION

FINDKING

LVE"EVENTS

PRESENTATIONS

EDUCATION RESEARCH

& TREND "

REPORTS

Digital ”experts” you work with

Key media "people

Internal or client research

department

Global "teams

Industry “gurus”/mentors

Famous "bloggers

LinkedIn groups

Industry"meetup’s

LEVERAGING PEOPLE

•  Discuss latest trends & debate issues •  Hear about new ideas/campaigns •  Discover new things to go and research •  Formal 'Digital Playground' & “lunch & learn sessions” run

either internally or with guest speakers invited in to share. •  Encouraging employees to make it part of their role with

specific time allocation and KPI’s to curate and share. • 

Every time I get to talk to one of our clients, I learn invaluable lessons about how they see

search, social and content marketing contributing to the

success of their business.

Lee Odden - 11 ways to get smarter & stay Current in a world of Social Information Overload

Education, Live Events and Presentations

FINDING INFORMATION

FINDING

LIVE"EVENTS

PRESENTATIONS

EDUCATION RESEARCH

& TREND "

REPORTS

When researching a specific topic or trying to become informed beyond

“what's happening in the

news”, presentation tend to be more deep

Were to find them FINDING INFORMATION

FINDING

LIVE"EVENTS

PRESENTATIONS

EDUCATION RESEARCH

& TREND "

REPORTS

Industry events (e.g. adTech)

Privately run Seminars

Breakfast Briefings Webinars

elearning

Internal or guest speakers

(Digital playground, "

Lunch & Learn)

Industry education

(e.g adschool)

Internal training

Slideshare youtube

When it comes to training…the more hands on the better

Social Feeds, Research and trend reports

FINDING INFORMATION

FINDING

LIVE"EVENTS

PRESENTATIONS

EDUCATION RESEARCH

& TREND "

REPORTS

Social Feeds are the most prolific source of

information. Learning to navigate this source is a

skill that needs to be learned and refined over

The internet has just killed stories.

If anything is worth talking about, its all over facebook so

whats the point of talking about it anymore

Sophie Williams

Sources of social feeds FINDING INFORMATION

FINDING

LVE"EVENTS

PRESENTATIONS

EDUCATION RESEARCH

& TREND "

REPORTS

News feeds

Google" alerts

twitter Facebook

The first challenge is in collecting interesting feeds

You can no longer be good at just one thing, or two. It is

a 10-thing world now (and maybe a 20-thing world

soon).

Digital Marke6ng and Analy6cs Blog The 2015 Digital Marke2ng Rule Book. Change or Perish. Avinash Kaushik

There are a variety of tools available to manage your feeds. •  Some aggregate all information into one place (e.g. Feedly) •  Others focus on visual assets better than others •  Some are very focused on a particular channel (e.g. tweetdeck)

Key things to look at: •  Native to the device you are using •  Ability to organise information into group/types •  Tools to help you discover feeds of interest •  Different ways of viewing content (streams, articles, headlines

Tools FINDING INFORMATION

TOOLS FOR AGGREGATING CONTENT

FEEDLY

FLIPBOARD

TUMBLR

SPECIFIC SITES/PUBLISHERS

FACEBOOK

Facebook paper

Specific/interesting information feeds

LinkedIn Connection

Special "interest "groups

SLIDESHARE

TWEETDECK

THE TRICK TO KEEPING UP ..

Make it part of your daily routine

Remember .. not everything you hear is true, relevant, interesting"…"but it should be thought provoking"

If its not, kill it"

FILTER

FILTERING INFORMATION

There is so much information its like a fire hose

You wouldn't try and drink all the water in a stream, and you'll never read the whole internet, so don't try, find sources you feel are credible and address your needs for now, then move on when you've had your fill.

Tim Beveridge

Its easy to waste time following rabbit holes

Set a time limit for yourself

Be clear about your objectives

SET YOUR OBJECTIVES

What are you trying to achieve: •  Stay current in general •  Monitor a particular specialist area / industry •  Come up with cool links to share with .. (friends, coworkers,

clients) •  Research / learn more about a particular topic •  Monitor conversation (about yourself, your clients) •  Understand what is driving consumer participation (memes) •  Generate inspiration (creative, technical, innovation)

•  WHAT ELSE? …..

Don’t be greedy

When you add something new, see if you can get rid of something you don’t use

Logical Groups of content make it easier to scan

FINDING

LVE"EVENTS

PRESENTATIONS

EDUCATION RESEARCH

& TREND "

REPORTS

News Blogs (e.g. mumbrella) “Rock Star” feeds

(e.g. Jeremiah Owyang)

High Profile Digital blogs

(e.g. mashable)

Inspiration blogs

Specialist feeds (e.g. SEOMoz, Mobile world)

Vendor Blogs (e.g. Facebook)

Industry Vertical feeds (e.g. financial

services)

ORGANISING INFORMATION"

Scan the crowd and spot the trends

Contextualise by time an place

Feedly provides some good tools to scan

BREAK DOWN CONTENT BY TYPE

The length and depth of content reflects how much time will be required to digest it

•  Short (300~700 words) & sharp factual news with very short update/checking lifecycle (24 hours or less)

•  Lengthier analysis, whitepapers & other feature articles (typically > 1,500 words) with a longer lifecycle (typically weekly, monthly or longer)

•  Fundamental knowledge (all sorts of format and lengths depending on the subject)

Giovanni Di Noto

RESPOND TO NEW TOPICS THIS UNEARTHS

Leverage mainstream keyword driven research to explore topics you have not previously encountered or totally new fields of interest

•  Search engines, •  Wikipedia •  Knowledge bases (paid research & free) •  Conventional, online or not educational courses

time-manage and plan knowledge acquisition accordingly

Giovanni Di Noto

Decide to either ditch or read"

Save the good stuff you cant read now for later

Pocket is the most popular tool for saving information

Ditch the rest

Proactively Block/report SPAM

For any repeat offenders: Delete, Unsubscribe, Unfriend, Unfollow,

FILTER

SHARING INFORMATION

Knowledge is a process of piling up facts; wisdom lies in their simplification

Martin Henry Fischer

ESTABLISHING LIFE STREAMS

Creating multiple streams of you

Be remarkable "do something worthy of a remark

Expose your Genius

Be Yourself: "Let your personality shine through

Opportunities to SHARE information

SHARING

MICRO"BLOGGING BLOGGING

PRESENTING

COMMENTING ACADEMIA/ RESEARCH

PAPERS

DISCUSSING

SHARING

PRESENTING

PAPERS

DISCUSSING

•  When publishing to social media its important to establish some sort of purpose, voice, routine

DEFINE YOUR SOCIAL STREAMS

Be Social: Effectively

manage your “social systems”

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Percent of adults participating in at

least one of the activities at least

monthly

Percent of 18-28YOs participating in at least one of the activities at least monthly

Source: the November 14, 2008, “Australian Social Technographics® Revealed” report

NOT EVERYONE PRESENTS IN THE SAME WAY ONLINE

BUILDING A REPUTATION

If you are going to do it, please …Be Interesting … "

I’m very selective … if I find I'm not reading them soon enough then I'll unsubcribe from them.

David Bell

Don’t talk just for the sake of saying something

Managing "Personal vs Public information

SOCIAL MEDIA OVERLAP

Many organisations

will have social media policies which define

how this overlap should work

SOCIAL MEDIA LISTENING AND CONTENT GENERTION PROCESS

Comment Tracking

In case we need to

Posi2oning

Statements

Content ideas •  -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ •  -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ •  -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ •  -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐

My digital purpose

Tag Schema

Target Memes

Saved using

Generates

determines

drives

Drives

Content briefs

-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐

drives

Posts/content -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐

Inspire

Comments

Which requires

approval

Make Comments

“ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ “

requires

“ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ “

drives

triggers which drives

traffic to

No2fy subscriber

Track Buzz

Might require

“ -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ “

And maybe

SOCIAL MEDIA

PERSONALITY CONTENT

MONITORING

CONTENT GENERATION "AND MANAGEMENT

subscriber info

informs

Subscrip2ons

Contacts

Adds to

MICRO BLOGGING - TYPES

A status updater Once or twice a day, Anything interesting

Linked to other status updates (twitter, friendfeed etc.)

Direct communicator DM’s and @replies in their tweet stream, Mostly used for banter about topics and occasionally arrangements

DM now a legitimate alternative to email

Spruker: Twitter for self promotion (usually consulting services)

Tweets about Ranking, Follower counts, PR…

Poster: Known for interesting and prolific news feeds (e.g. Scobeliser, Oywang)

Conference attendee/journalist: Something to say/report on key facts

Link provider Tiny URL links to cool sites/posts/newsfeeds (Ian Lyons …)

Content Creator Posts, Content (Youtube, Photos, blog posts, slideshows)

SHARING

PRESENTING

PAPERS

DISCUSSING

•  Presentations, formal and informal provide a great way to share information

Invitations to speak at conferences force me to dig a bit deeper

Tim Buesing

Presentations enable you to focus on a purpose

Its easier to let your passion and personality shine through

Slideshare is a great tool to share presentation content

CONCLUSION

THE SOCIAL INFORMATION MODEL

LVE"EVENTS EDUCATION

RESEARCH& TREND REPORTS

FILTER

LVE"EVENTS

EDUCATION RESEARCH& TREND REPORTS

RESULTS OF MY INFORMAL SURVEY

My informal survey (30 responses)

•  On average, most respondents said they spent roughly 30 mins to 1 hour per day finding information

•  When asked how much was useful/applicable, results were HIGHLY VARIABLE (no two answers the same) however: –  Most respondents felt that only 20% or less of what they read

daily is immediately useful

However

–  The vast majority felt that over 50% of what they read would be useful “at some point”

CONCLUSION

"   Figure out why you are bothering "   Develop a system. "   Commit regular time to it "   Be ruthless when necessary "   Leverage whatever you can "   Stay passionate about digital and you will reap the rewards

Staying current in the digital age is NOT OPTIONAL:

REMEMBER, IF YOU MISS SOMETHING ….

….. EVERYTHING PASSES

…..EVERYTHING PASSES

RIP FLAPPY BIRD

… AND A SPECIAL THANKS TO SOPHIE WILLIAMS FOR:"

Drawing upon her encyclopedic knowledge of every cartoon episode aired in the last 18 years to find the most relevant scenes to illustrate my points and entertain you if the content was otherwise

boring

THANK YOU

jenny@ideagarden.com.au www.ideagarden.com.au

… or find me on linked in

Staying current in the digital age

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