Post on 23-Jan-2015
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transcript
Staying Proactive in a Socially Reactive World
Your Presenter:
Avital Eidenbom Creator of the Social Media Fitness Gym
The World of Social Media in a Language For the Rest Of Us
OrganicHybridSocialMedia.com avitaleidenbom.com | @avidavital
Avital Eidenbom - @avidavital
Let Me Ask You a Question
Let Me Ask You a Question
How did you hear about 9/11?
Let Me Ask You a Question
How did you hear about 9/11?
How did you hear about the Boston Bombing?
Operate in Real-Time
• Discover information faster • Share information faster • Mistakes are seen by the world • Poor judgement of posts or pictures can create national wave of criticism
How to Stay Proactive in a State of Emergency
How to Stay Proactive in a State of Emergency• Seize auto-posting
(assign one leader)
How to Stay Proactive in a State of Emergency• Seize auto-posting
(assign one leader)
• Unless Media Agency, Avoid posting “news” ONLY Support
How to Stay Proactive in a State of Emergency• Seize auto-posting
(assign one leader)
• Unless Media Agency, Avoid posting “news” ONLY Support
• Avoid Self-promotion at “others” expense
Avoid Appearing Insensitive Best to Halt Auto-Posting
Avoid Appearing Insensitive Best to Halt Auto-Posting
Be Respectful Show support
Clever ways to show support when Business is Affected
When Bad Choices by Employees Hurt Business
When Bad Choices by Employees Hurt Business
When Bad Choices by Employees Hurt Business
How to Stay (Employee) Proactive
How to Stay (Employee) Proactive
• Seek second opinion before posting
How to Stay (Employee) Proactive
• Seek second opinion before posting
• Double check which account (personal or business) posting to
How to Stay (Employee) Proactive
• Seek second opinion before posting
• Double check which account (personal or business) posting to
• Follow rules of Disney (only post “on the clock”)
How to Stay (Employee) Proactive
• Seek second opinion before posting
• Double check which account (personal or business) posting to
• Follow rules of Disney (only post “on the clock”)
• Change passwords immediately following turnover
Know and Manage Facebook Admin Roles
Do You Manage Your Page?
Who Else Has Access?
Understand Facebook
Admin Roles
Do You Manage Your Page?
Who Else Has Access?
Understand Facebook
Admin Roles
Re-Cap Day 3
Re-Cap Day 3
• Have Crisis Plan and Policy Procedures in Place
Re-Cap Day 3
• Have Crisis Plan and Policy Procedures in Place• Company Policy Addressing “Social” Misbehavior of Employees
Re-Cap Day 3
• Have Crisis Plan and Policy Procedures in Place• Company Policy Addressing “Social” Misbehavior of Employees• Company Preparedness for Social Media Pr Nightmare
Re-Cap Day 3
• Have Crisis Plan and Policy Procedures in Place• Company Policy Addressing “Social” Misbehavior of Employees• Company Preparedness for Social Media Pr Nightmare• Immediate Access for Decision Makers on Social Networks.
Thank you so much for joining me
Avital Eidenbom Creator of the Social Media Fitness Gym
The World of Social Media in a Language For the Rest Of Us
OrganicHybridSocialMedia.com avitaleidenbom.com | @avidavital
Avital Eidenbom - @avidavital