STEAL THIS IDEA

BY MARTY NEUMEIER

Brand Illustrated

A lighthearted look at the relationships among marketing roles.

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

Here’s a fun set of slides from ZAG that you can use to kick off a meeting, illustrate a point, or spark a discussion. It simplifies (to the point of absurdity) the relationships among the disciplines of marketing, telemarketing, public relations, advertising, graphic design, and branding. What makes it more than a joke is the kernel of truth in each simplification.

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

“IʼM A GREATLOVER.”

1. MARKETING

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

“IʼM A GREATLOVER.”

2. TELEMARKETING

“HELLO”

3. PUBLIC RELATIONS

“TRUST ME. HEʼS A GREAT

LOVER.”

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

4. ADVERTISING

“IʼM A GREAT LOVER.IʼM A GREAT LOVER.

IʼM A GREAT LOVER.”

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

5. D ESIGN

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER

“I UNDERSTAND YOUʼRE A GREAT

LOVER.”

6. BRANDING

Find more Marty Neumeier ideas to steal at liquidagency.com/blog

LIQUIDAGENCY.COM | SOURCE: METASKILLS BY MARTY NEUMEIER