Post on 22-Mar-2020
transcript
. . 888.978.3354 sales@steelhouse.com
BRING ON THE CHALLENGE
This women’s fashion brand originally partnered with SteelHouse to help drive sales through Facebook Retargeting, and were
looking for new ways to feed those campaigns and expand their customer base. They knew if they could showcase their most popular products to a new audience across multiple devices, they would drive real value back to their business through their website.
They wanted to avoid the attribution nightmare of using multiple partners, and were looking for a single-platform solution that would allow them to easily manage multiple campaigns.
SteelHouse Helps Iconic Fashion Retailer Extend its Brand and Reach New CustomersFor over 30 years, this major women’s fashion brand has created stylish apparel that makes women look as great as they feel.
With a combination of great style and warm, personal service, this clothing retailer relies on its website to reach a wider audience and give digital customers the same boutique experience their in-store customers enjoy.
RETAIL APPAREL
Industry
REACH A NEW AUDIENCE & DRIVE CONVERSIONS
Objective
FACEBOOK PROSPECTING
Solutions
ENTER STEELHOUSE
SteelHouse provided a new solution that let the fashion brand run dynamic prospecting campaigns across Facebook, featuring their
most popular products. By utilizing SteelHouse’s Smarter Pixel, they were able to automatically pull from their product catalog and update the featured items daily – all with no work required on
their end.
SteelHouse ran ads across all Facebook placements as well as Instagram and the Audience Network, and targeted customers
that were most likely to convert. This allowed them to reach an audience of new customers across multiple devices and platforms, and still tie it back to individual users thanks to running it all from the Advertising Suite.
THE RESULTS
The campaigns launched with SteelHouse reached nearly 5 million users over the course of 60 days, producing a click ROAS of 5:1 and an 18:1 overall return on ad spend.
By providing the ability to run dynamic ads to highly valued users across Facebook and its network, SteelHouse let the fashion retailer introduce themselves and their most popular apparel to
brand new, eager audiences.
FACEBOOK PROSPECTING PERFORMANCE*
CTR
Overall CPA
Click CPA
Users Reached
Overall ROAS
Click ROAS
Launching Facebook Prospecting campaigns has proven to be a solid conversion driver. In addition to generating awareness among millions of highly valued users across Facebook and its network, the client has also seen a great return on both click and overall ad spend.
ALEXA TIERNEY-‐MAHS Account Director
“”
$20.10
$5.47
3.24%
5:1
18:1
5,000,000
*USING 28 DAY CLICK & VIEW WINDOWS