Stefan Aronsen's Portfolio

transcript

Aronsen, Stefan

COLOPHONSTEFAN ARONSEN: info@stefanaronsen.com www.stefanaronsen.com 415.894.2302 MFA Graphic Design Thesis & Portfolio: SOAP, © 2009 CREATIVE DIRECTOR: Mary Scott BOOK SIZE: 9.25x12.5 TEXT STOCK: 80 lb Fox Coronado Smooth END SHEETS: Canson 7072306 cream FONTS: Courier, Trade Gothic Lt Std, Celebrate The Day CAMERA: pentax ist:d SOFTWARE: Adobe CS3 BOOK BINDING: Taurus • 2736 16th st • San Francisco, CA • 94103 • 415.671.2233Book Cost: $175.00

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TABLE OF CONTENTS

File No #001

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Case Name: Assistant:

Design Practitioner Initials

Case History:

Initial Diagnosis:

General Style Normal NormalAbnormal Abnormal

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Book Poster Logo Web Site

REGISTRATION STICKER

Software

Academy of Art

MFA Thesis Project

SF Intercom Brad Rhodes, Troy Alders, Carolina de Bartolo

A thesis statement declares what you believe and what you intend to prove. A good thesis statement makes the difference between a thoughtful research project and a simple retelling of facts.

Music is alive but the industry is dying. Current trends in the music industry are making it impossible for bands to survive and a less desirable market for designers to enter. This recession is creating an opportunity to be at the forefront of a major change in the music scene. My goal is to shift the music industry to favor independent musicians and put more control and money back in their hands. I hope to shine some light on the positive changes happening in the industry and develop solutions for some of the existing problems.

PT# 415-894-2302 MR# www.StefanAronsen.com FC:F

09:00AM GRPHC DSNR PHTGRPHYATTENDING: Stefan Aronsen MFA LOC:Redwood City DPB:08/16/79 Y SEX:M

Bands have trouble surviving.

Adobe PhotoshopAdobe IndesignAdobe IllustratorAdobe Dreamweaver

a survival guide for bands

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File No #001

RADIOLOGY IMAGING

Case History:

Initial Diagnosis:

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Software

Academy of Art

Integrated Communications

Distorted Trip Hunter Wimmer

There was only 1 deadline in this project: end of semester, week 15. The semester long focus of the class was on a film director and subsequent film festival of our choice. All work must be accomplished at a high degree of polish. Class tested our ability to make lots of design choices and manage time wisely.

I love movies, however I never think about who directs the movies I love. Thus I decided to make a list of the movies I love and find out if there were any correlations, perhaps a director that directed a few of my favorite movies. After making the list and choosing a couple potential directors I eventually chose Terry Gilliam. He has directed many movies I personally own and love. Some examples include, Time Bandits, Fisher King, 12 Monkeys, Fear and Loathing Las Vegas and Tideland. Finally I called the film festival Distorted Trip because I felt the movies shared in common a main characters who tripped on drugs and or went on a trip.

Film Festival

Adobe PhotoshopAdobe Indesign

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File No #001

RADIOLOGY IMAGING

Case History:

Initial Diagnosis:

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Project Symptoms:

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Academy of Art

Type Four

Chaos Theory Jennifer Sterling

Spend 15 weeks doing exhaustive research on 1 topic. When you feel you understand the topic thoroughly. Use your research to design a magazine that will help somebody who doesn’t know your topic understand it more clearly.

This is a Jennifer Sterling book, easily recognizable, and very distinct in style. Yet un-arguably strong in type, layout, content, and design. It is a good project to show my ability to adapt my skills to match a project with a distinct style, focus and goal.

PT# 415-894-2302 MR# ww

w.StefanAronsen.com FC:F

09:00AM GRPHC DSNR

PHTGRPHY

ATTENDING: Stefan Aronsen MFA

LOC:Redwood City DPB:08/16/79 Y SEX

Cause and effect exists.

Order in t he Midst of Chaos

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RADIOLOGY IMAGINGFile No # 005

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T-AWAy m

Case History:

Initial Diagnosis:

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Project Symptoms:

Software

Academy of Art

Connecting The Dots

Cut-away Michael Kilgore

Spend 15 weeks doing exhaustive research on 1 topic. When you feel you understand the topic thoroughly. Use your research to design a magazine that will help somebody who doesn’t know your topic understand it more clearly.

I have always wanted to fly like a bird. Flight is something that most people have experienced in their life. However not many people have experienced personal flight. Inventors are constantly attempting to advance the science of flight and change the publics understanding of flight. Cutaway is the story of flight told from the inventors journal. It takes you on a journey from the early drawings of Leonardo da Vinci through to the modern personal hovercraft.

Man wants to fly.

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File No #001

RADIOLOGY IMAGING

Case History:

Initial Diagnosis:

White Space ..............................

Kerning ......................................

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Project Symptoms:

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Academy of Art

Visual Communications

Busking Hunter Wimmer

Use the 4 research habits, Archetype, Map of Inquiry, Lens of Empathy and 10 conversation to collect information from multiple sources. Use this visual research to communicate a message to a broad audience of people.

I can’t play a single instrument, I’ve tried and failed. Thus I am impressed by people who can. It came to me that I really wanted to know what drove those inspired souls to the street. Why they come, when they come, and where they come. So I’ve spent the last 15 weeks trying to talk to “Buskers.”It’s not easy! It’s hard to find them when I’m looking, and when I’m not... I don’t have time to stop. There are no schedules and locations are hit or miss.But my goal with this project is to find out if there is a common thread between all who play on the street...

PT# 415-894-2302 MR# www.StefanAronsen.com FC:F09:00AM GRPHC DSNR PHTGRPHYATTENDING: Stefan Aronsen MFA LOC:Redwood City DPB:08/16/79 Y SEX:M

Street Performance

RADIOLOGY IMAGING

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Case History:

Initial Diagnosis:

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Project Symptoms:

Software

Academy of Art

Type Survey II

Off the Record Stan Zenka

The best way to increase shelf life of a book is for the book to consistently look fresh. The best way to sell a book is to have a design on the cover that makes you want to buy the book. Poor design equals poor sales. The focus of this project was to take a book that needed to be redesigned, research the content and establish a new look for the book.

Presumably the best place to find books that aren’t selling well is in the clearance section of a bookstore. When I chose Off the Record I was choosing a book filled with content I was interested in, but a design I felt was old and bland. I took the book and introduced retro to replace the old and some rock & roll style to kill the bland.

PT# 415-894-2302 MR#

www.StefanAronsen.com FC:F

09:00AM GRPHC DS

NR PHTGRPHY

ATTENDING: Stefan Aronsen MFA

LOC:Redwood City

DPB:08/16/79 Y SE

Clearance book had bad design.

Adobe PhotoshopAdobe IllustratorAdobe Indesignx

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* Shown above is t he original Off t he Record

File No #001

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y’RE

Case History:

Initial Diagnosis:

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Project Symptoms:

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Academy of Art

Type Survey III

They’re all over... Brian Singer

There are a lot of items in the world. Pennies, suckers, undies, hats, burritos, cameras, pills, nail polish, pens, pencils and duct tape are just a few examples of these items. Use the skills taught in class to create a book about 1 item.

I am a big fan of shoes. If I didn’t practice self control I would own hundreds of shoes. However, that isn’t what inspired this project. I was inspired by two things. One: I like what people think shoes say about them and two: what people do with their shoes when they no longer want them. For example I see tons of shoes ditched on the side of the road. I decided documenting these shoes would both fulfilling and exciting.

Shoes get ditched.

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* T hese are t he shoes I was wearin g when I designed t his book.

Case History:

Initial Diagnosis:

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Project Symptoms:

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Academy of Art

Visual Literacy

Tracking Time Hunter Wimmer

Most people document time using a watch, some rely on the sun, while others never seem to know what time it is. In this project the question was raised, “how would you tell time if you couldn’t use standard methods?”

Moving during a semester is complicated. However, the one good thing that did come out of moving... was a way to tell time. If you have ever posted a room on Craigslist, then you know the number of responses you get. If you haven’t let me just say, in San Francisco it’s hundreds. I decided to use these E-mails as a way to tell time. All the elements of e-mail have been incorporated into snail mail. The key on the left of the letters lets readers know: was the messaged received, did I reply and were there any attachments. I also flagged the edge of the mail I liked with a highlighter. This project is fully functioning, you can read the letters of every person that applied, and hopefully get a feel for the amount of time it takes to get a roommate.

YOU GOT MAIL

not a typical book!

(I moved 3 times during grad school.)

* All t he elemen ts of standard e-mail have been included.

Case History:

Initial Diagnosis:

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Academy of Art

Photo Narrative

Can you see me now?

Most people can tell a story with words. However, telling a story with photos can be a lot harder. This project requires the shooting and reshooting of photos that tell a detailed, very clear story.

For the first book I had a vision of a full color girl in a black and white world. The importance of the color isn’t instantly obvious, however my hope is that eventually you will see the bright happy nature of a girl living in a world where nothing goes her way. On top of that today is a very special day, and nobody seems to notice her. (Until the end!)

The second book is filled up with photo exercises designed to help me learn to tell a story with pictures. I have shown 1 spread from each story.

Photos tell stories.

Normal design, Abnormal photography!

RADIOLOGY IMAGING

Case History:

Initial Diagnosis:

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Software

Lucasfilm

Star Wars: The Clone Wars

Assist Art Director Troy Alders

Lucasfilm ltd is one company divided into multiple departments. The main departments are Lucasfilm, Lucas Arts, Lucas Animation, Skywalker Sound, and ILM. Each department has their own Marketing and PR department, however, they all rely on the Licensing that comes from Lucasfilm Licensing.

My role at Lucasfilm is in the Licensing department. I am the assistant to the art director, which means I work with Troy Alders to aid Licensing, Marketing and PR in the creation of new campaigns and design projects relating to Star Wars, Indiana Jones and other Lucasfilm entertainment properties. Also Licensees rely on us to create new art every year. We work on creating as well as collecting designs from approved Star Wars artist and designers.

Everybody loves Star Wars.

Adobe PhotoshopAdobe IndesignAdobe Illustratorx

RADIOLOGY IMAGING

Case History:

Initial Diagnosis:

General Style YES YESNO NO

Hard Classes ............................

Good Teachers .........................

Commercial ..............................

Sleep Deprivation .......................

Mental Exertion .........................

Worth The Time ...........................

Project Symptoms:

Mom Dad Family Friends

Academy of Art

Special Thanks

Support Group AAU Teachers

The Academy of Art University teaches designers how to be commercially viable. Students receive and education designed to prepare them for a job in a real world. The class structure, teachers and assignments are geared towards testing the competence and strength of its design students. AAU is hard, but when you’re done, the work produced shows extreme design growth.

I have spent 10 years studying graphic design. Generally when somebody spends that much time in school they’re studying to be a doctor. I’m not a doctor, I am however a design practitioner. Much the same way doctors have new patients every day with symptoms that need solving. I have new projects every day with solutions that need to be solved.

Special Thanks

t he people t hat helped keep me sane Carolina, Brian, Jeremy, Stan, Hunter, Michael, Phil, Mary

Special t hanks to Farmor and Farfar, You were great roommates.

info@stefanaronsen.comwww.stefanaronsen.com

415.894.2302

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