Step out of the comfortzone to re-imagine the museum experience

Post on 11-Apr-2017

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Museum Next, Melbourne 2017 Kajsa Hartig, Senior Advisor, Department of Digital Interaction, Nordic Museum, Stockholm, Sweden

Stepping out of the comfort zone to re-imagine the museum experience

Photo: Karolina Kristensson, Nordiska museet

Internet Archive, Flickr Commons: Image from page 108 of "Expédition antarctique française (1903-1905) : commandée par le dr. Jean Charcot" (1908), PD.

Internet Archive, Flickr Commons: Image from page 108 of "Expédition antarctique française (1903-1905) : commandée par le dr. Jean Charcot" (1908), PD.

Uncertainty

Co-creationDialogue

Participation

ListeningLetting go of control

Inclusion

Impact Relevance

Photo: Funk Dooby, Flickr, CC-BY.

Photo: DVIDSHUB, Flickr, CC-BY

#SWEDIPSweden Digital Identities Progamme

Photo: Bertil Wreting, Nordiska museet.

Counting lamps• Short pilot• 48 hours• 10 days prep• Limited scope

1000 lamps!Approximately 30 per household

Posts, reach, engagement, contributions

Cosplay <3 supernatural beings

Cosplay

#nordiclight

Stories

Museum collections

Photo: 51% Studios Architecture, Flickr, CC-BY-SA.

A moment of uncertainty…

Increased website traffic from people age 25–34 with 60 %Compared to same period in 2015

Kelly, Rickard and ElinThree skilledcosplayers, eagerto create the moststunning costumes

@colbellocosplay

Digital first!And then…

• Discovery• Ideation• Pilot testing• Evaluation

Pilot 1

• Discovery• Ideation• Pilot testing• Evaluation

• Discovery• Ideation• Collaboration• Campaigning• Evaluation

Pilot 1

Pilot 2

Photo: Christina Schmidt, Flickr, CC-BY.

From A to Z

”…this cyclical process seems to be on steroids. We venture into an unknown space, tackle a new challenge, get comfortable, and then start all over with some new unknown. For many of us, that’s why we do this: constant challenge is what we thrive on.”http://simplymeasured.com/blog/digital-is-going-dark-only-early-adopters-will-thrive-in-2017/#sm.0000plhfg3x89cwvwjw1c8959ujpj

Photo: Zach Marshall, Flickr, CC-BY-SA.

Step outside your comfort zone – together!

Photo: Tore Johnsson/Nordiska museet

People in the Arctic – in the light of Climate Change

And now…

Thank you!

@nordiskamuseet

Follow the Nordic Museum / Nordiska museet on Instagram

Kajsa HartigTwitter: @kajsahartig