Step Outside Your Comfort Zone

transcript

Michele PorfilioOctober 27, 2010ERE Fall Expo

Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP

The Journey

First Talent Acquisition Re-Org

Experienced

Campus Operations

Talent Acquisition Today

What is the goal you want to accomplish?

Build world class sourcing function

1. Increase candidate attraction quality and quantity

2. Build effective employment brand

3. Create social media presence

4. Become strategic partner to firm leadership

Create World Class Sourcing Structure

Attraction(Branding & Visibiliy)

Metrics and Reporting ROI

Pipeline Dev/Mgmt

Channel Management

Social Media

Team Dynamics

Sourcers Coordinators

ResearchersMarketing & Social Media Strategists

Identify Gaps/Pain Points

Find the cure

Analyze Data

Strategize

Measure ROI

Implement

Pain Points

• Budget

• Candidate pool

• Company name recognition

• Leadership awareness & support

• Limited channels

• Recruiter Req Load

• Resources

• ROI on current channels

• Social Media

• Technology

Bandaids and Cures

• Added resources

• Employment branding campaign

• Expanded channels

• Improved communication with leadership

• Increased marketing

• Social media presense

• Technology advancements

• Vendor management program

Challenges

Results Revealed

Improved stats

Gaining Momentum

• Increased:

• Candidate pool

• Candidate quality

• Firm visibility

• Team Morale

• Decreased:

• Recruiter workload

• Vendor spending by 75%

• Improved partnerships

• Leadership recognition

• Business unit collaboration

• Preferred vendors

Setting the pace

Recruiters/Sourcer Partnership

Budget

Resources

Business unit collaboration

Visibility/Social Media

Game Changer

Plan Revision/New Challenges

One hurdle at a time

Recruiters/Sourcer Partnership

Budget

Resources

Business unit collaboration

Visibility/Social Media

Social Media Statistics

• LinkedIn has over 80 million members in over 200 countries

• Facebook has more than 500 million active users

• People spend over 700 billion minutes per month on Facebook

• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

• There are over 2 miller tweets per hour

• 1.3 billion active mobile internet users with 174 millionmembers participating in mobile social communities

• 400 million “active” English language blogs right now

• People are watching 2 billion videos a day on YouTube

What’s the point to the statistics?

“Having a strong social presence makes it easier for potential clients, customers and businesses to find you and helps build and enhance your brand. By talking about your industry and profession in an intelligent way via social media platforms, you and your organization will be viewed as a thought leader and expert in your specific business area.”

-INCPAS “CPA in Perspective” Summer „09

Speak their language

SNAC (Social Networking Advisory Council)

• Communications

• Legal

• Marketing

• Public Relations

• Recruiting

Business Unit collaboration

Select ambassadors

ResourcesBudget

Gain buy-in

Gaining buy-in

AFA TAX RISK PERF MDS ES PS FW/FRM

Employee Relations

Job Boards

Referrals

SEO/SEM/Job Aggregators

Social Networks

Talent Pipeline/Research

Vendor

Departmentalize Metrics

Want their money….….give them special attention

Ambassador Training

Yesterday‟s Pipeline… …is today‟s network!

Ambassador Training

• Engaging Social Media is a people driven approach

Business Unit Collaboration

• Gain leaders to champion program

Michele PorfilioStrategic Sourcing Leader Crowe Horwath LLP

630.575.4397

michele.porfilio@crowehorwath.com

www.linkedin.com/in/mporfilio

www.twitter.com/mporfilio