Post on 08-Jul-2015
transcript
Steps to Social Media Success
with Dwayne CarteOwner, Encore Seminars & Services
Step 1: You Can’t Do It All
• More than 80 different social media sites (per namechk.com)
• Use Your Time Wisely
• Not All Will Fit You
Step 2: Rules Matter
• Know the Terms of Use
• Adhere to Applicable Laws
• Adhere to industry rules and standards
Step 3: Manage Your Identity
• Keep business and personal separate
• Watch what you post
• Avoid religion and politics
• Professional image at all times
Step 4: Preserve the Brand
• Coordinate with other marketing efforts
• Maintain consistent image
• Insure a regular message
• Make the experience for the consumer a seamless one
Step 5:Integrate with Your Current Strategy
• SocialMedia is ONLY a tool
• Integrate into marketing and prospecting efforts
• Analyze effectiveness
• Adjust to fit the target audience
Step 6: Walk Before You Run
• Connect with People You Know
• Watch & Listen to What is Being Posted
• “Like” & “Comment” on Other’s Postings
• Create & Post Your Own Content
Step 7: Maximize Your ROI
• Return on Influence
• Be engaged in social media often
• Post relevant content
• Review your ROI with tools like Klout and Google Analytics
Thanks!Dwayne Carte
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