Steve Bridger - Flickr For Good

Post on 10-May-2015

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Presentation given at the Social Media Exchange event in London on 26 January 2009.

transcript

Steve Bridger

telling your

story

free agent fundraisers

social impact

activism

events campaigning

news making

people

social reporting

citizenjournalism

social impact

telling your story

The social web has changed marketers from broadcasters pushing out messages and materials to aggregators who bring together content

content strategy + participation strategy

OLD WAY: join us because we kick assNEW WAY: join us because we want you to kick ass

activism

campaigning

Tip: Ask supporters to post photos or videos on why they support you

not all will want to contributenot all need to contributemany will just be glad to be invited

magic ingredient -> to make connections

telling their own stories

citizenjournalism

news making

Tip: Use Flickr as an evaluation tool & to aid grant-making process

free agent fundraisers

upload 90 second video clips, too

SteveBridgerwww.stevebridger.com

mexicanwave@gmail.com

h8p://flickr.com/good