Steve Jobs Man of the Year

Man of the Year – The Strategic thinker

Steve Jobs

Steve Jobs Man of the Year

Agenda

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year THE REAL MAN

History

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs is a force of nature. a truly iconic man whose are nearly as famous as the products he sells.

Here are a few facts you may not have known about

him

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

Steve Jobs Man of the Year HOW TO PRESENT STRATEGY

It is all about audience

Steve Jobs Man of the Year Keep it simple

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

See : http://www.pagelines.com/posts/steve-jobs-marketing-method/

Steve Jobs Man of the Year

Step 1: Product & Markets

Step 2: Competition

Step 3: The Emerging Market

and USPs

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

See : http://www.pagelines.com/posts/steve-jobs-marketing-method/

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple

Steve Jobs' Advice to Nike: Get Rid of the Crappy Stuff and focus on the good ones

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple

Develop brand champions but don’t put all your eggs in one basket. And most importantly, put together a succession

plan before your primary brand champion exits

Steve Jobs Man of the Year

The Real Man How To Present Strategy Get Rid of the Crappy Stuff The Brand Champion Exit Strategy One More thing

See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple

On Fixing Apple: "The products suck! There's no sex in them anymore!"

"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.“

"If I were running Apple, I would milk the Macintosh for all it's worth -- and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago."

"Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die."

Steve Jobs Man of the Year Thanks

AxTantawy || ax.tantawy@gmail.com