StimulusGeneralization….Discrimination

Assignment # 2

Can you identify any packages where you think the marketer’s knowledge of stimulus generalization or stimulus discrimination was incorporated into the package design?

Submitted to: Ma’am Beenish Kalim

Submitted By: Muhammad Afzal BBA-VIII

Packaging:• Same stander shape• Same material use for

packaging

Generalized:• The word C can confuse

consumer• Use of red and blue color• Cavity protection are

written on same side of both products

Toothpaste

COKE VS PEPSI

Discrimination

Color:• Coke has red color• Pepsi focusing on blue

Logo:• Well known brands

Pocket modem

Discrimination

Color:

It discriminate by red color and orange color.

Corporate Name:

Wi-tribe and Qubee are written on products