Stop Running Random TestsValidate experiments, improve results
Theo van der Zee - ConversionReview @ Conversion Hotel 2014
“Split testing is not about throwing all ideas
at users to see which ones make sense.”
Helping visitorsTo achieve their goals
Quantitative Qualitative
Quantitative Qualitative
“Split testing doesn’t give you any excuses
not to do your research first.”
Theo van der Zee
ConversionReview.com