WE KNOW THE WEB

The Internet Marketing Tree

What We’ll Cover

• The Search Engine Landscape• How Search Engines Work• Search Engine Optimization• Local Optimization• Social Media• Tips & Tools to Use on Your Own

Search Engine Landscape

Search Engine Landscape

Search Engine Landscape

Instant Answers

News Results

Local Results

Image Results

Search Engine Landscape

Organic vs. Paid Search

Organic

Paid

Search Engine Landscape

Organic vs. Paid Search

90% of Clicks

10% of Clicks

How Search Engines Work

Algorithmic Ranking Factors

How Search Engines Work

How Do Search Engines Determine Trust, Authority & Relevancy?

Technical On-Page Off-Page

How Search Engines Work

Crawling & Indexing

Without links, the engines might

never find this page

Joomla

SEOThe process of improving a website’s visibility in the organic search results

so that more relevant and free traffic is brought to the site.

Quality, Fresh Content

Quality, Fresh Content

Quality, Fresh Content

Quality, Fresh Content

National Bloggers

Quality, Fresh Content

Quality, Fresh Content

InterviewsCustomer ProfilesPromotional Pieces – Events, SpecialsAuction Recap & ScheduleEvents in Your CityTips on Organization, Safety, Etc.

Keep a Feedback Box in the Office

Local Optimization

Local Optimization

GOOGLE LOCAL

Local Optimization

+ Respond to Reviews

Local Optimization

Local Optimization

Local Optimization

SOCIAL MEDIA

Social Media

Social Builds Brand Awareness. This Drives Queries and Queries Influence Rankings

Social Media

Social Can Also Drive Links

Social Media

Social Media

Social Media

Contests drive engagement and fans•Most Organized Storage Unit Photo Contest•Guess What’s Behind The Storage Unit Door•Most “Check-Ins”

Foursquare

Social Media

EngagementIs

Key

HootSuite

Other Local Tools

http://nexame.com - Full analysis of the last 800 tweets in your Twitter timeline. Snapshot of what's being said, what's trending, and what's being discussed in your online community.

http://www.tinker.com/ - Search for the top news, events, topics and places people are talking about.

http://www.quantcast.com/ - Easy-to-read reports that show your audience reach and composition by domain, custom grouping, or cross-network

http://simplymeasured.com/free-social-media-tools - Free Reports including competitive analysis of Facebook pages, Klout analysis, LinkedIn analysis, etc

Bringing It All Together

Create Share-

Worthy Content

Create Share-

Worthy Content

Share Socially

Create Share-

Worthy Content

Share Socially

Earn the Social

Rankings Boost

Create Share-

Worthy Content

Share Socially

Earn the Social

Rankings Boost

Get Natural Links

from Content’s

Visibility & Value

Create Share-

Worthy Content

Share Socially

Earn the Social

Rankings Boost

Get Natural Links

from Content’s

Visibility & ValueEarn More Social

Followers

Create Share-

Worthy Content

Share Socially

Earn the Social

Rankings Boost

Get Natural Links

from Content’s

Visibility & ValueEarn More Social

Followers

Amplify Network

Reach

Create Share-

Worthy Content

Share Socially

Earn the Social

Rankings Boost

Get Natural Links

from Content’s

Visibility & ValueEarn More Social

Followers

Amplify Network

Reach

More Searchers

Biased to Seeing

Your Stuff

Create Share-

Worthy Content

Share Socially

Earn the Social

Rankings Boost

Get Natural Links

from Content’s

Visibility & ValueEarn More Social

Followers

Amplify Network

Reach

More Searchers

Biased to Seeing

Your StuffWin the

Internet

Additional Resources

More on SEO:http://www.seomoz.org/beginners-guide-to-seo More on Local Optimization:http://www.davidmihm.com/local-search-ranking-factors.shtml http://blumenthals.com/blog/ More on Social Media:http://blog.tweetsmarter.com/social-media/best-and-worst-times-to-post-to-social-media-infographic/ http://www.grovo.com/ General Resources:http://www.seomoz.org/bloghttp://searchengineland.com/http://marketingland.com/ http://www.marketingprofs.com/http://mashable.com/

Sites In The Presentation

https://www.google.com/http://www.quora.com/https://adwords.google.com/o/KeywordToolwww.google.com/placesforbusiness/www.google.com/+/learnmore/local/www.bing.com/businessportallistings.local.yahoo.comwww.yelp.comwww.google.com/alertsgetlisted.orgwww.google.com/trendswww.facebook.comhttps://twitter.comhttps://plus.google.comhttps://foursquare.comhootsuite.comhttp://nexame.com http://www.tinker.com/ http://www.quantcast.comhttp://simplymeasured.com/free-social-media-tools