Story-telling for Non Profits

transcript

Story-telling

Non Profits

Copyright: Chetna Sharma

Just communicate the great work you do, with facts, figures and faces, money will start

coming forever!-AGREE or DISAGREE?

Change your words, change your world

Let’s watch this:

The Power of Words.mp4

To create context for your donors to understand facts and numbers that you tell them

Stories build a bridge from where your donors are to where you want them to be in their understanding of your organisation

Why tell a story

Fundraising Story

Points to keep in mind while framing the story:

Show impact of your programme (what your work achieves)

Show change in the lives of beneficiaries

Fundraising Story

Essential elements:

Before – After (situation of beneficiary before the programme intervention and after)

Emotional connect

Show need (for continued support). And ask

Engage the donor – your support, your generous contributions

Creating a story strategy

#Know your Goal – can be raise money, raise awareness

#Know your audience – who is your audience?

#Your message – what do you want them to feel, remember as a result of your story and what do you want them to do?

#Create a calendar – organise yourself by creating a calendar. Decide what stories you’ll be telling at different times of the year. Complement this with campaigns if you are running

Compelling Images

Do you think Photos tell a story?

Does this say something?

Images tell your story

Use photos to help tell your story - think about what your organisation does. How can you capture that in an image.

Use natural photos, avoid staged photos

Photos capturing your work

Photos with emotional impact

Use photos that create an emotional impact (human faces are the best)

Collecting and capturing images should be part of your regular communications plan

Human Faces with emotional impact

Photo story Choose photos that show before and after

Story exercise

Based on following hints, please make your own story:

A single mother with three children and no source of income. Describe her situation - where she lives, difficulties she faces. Introduce your programme – skill generation, how this has helped her. What she is doing now - her income, living standard, situation of her children, why she needs your continued support?

Thank You!

Dhanyavaad!

Chetna Sharma: chetnasos1@gmail.com

Story-telling for Non Profits

Government & Nonprofit