By @lachinous & @ferylegas

Powered by @RoninPPRR

STORYTELLING FOR PRESS

Facing Press

What NOT to do

● Discuss confidential information

● Lie, give vanities or “improved” information

Target Audience

Who’s your who?

● Use the 5 “Whys” to get to them

● What do they read?

Newsworthy events

1. Conflict2. Context3. Great Deed4. Preeminence 5. Transcendence

“A dog biting a person is not newsworthy... But a person biting a

dog, that’s interesting. More so if it’s on Youtube and the dog can play

the piano”

A good story creates:Empathy & Impact

Stories: How to

1. Intro and setting of characters2. Explanation and state of affairs3. Complicating Actions4. Ensuing events5. Outcome6. Closure/ Ending

“Put a kitty on a tree, throw some rocks at it and bring it

down”

1. Plot2. Character3. Ideas/Theme4. Language5. Pattern6. Spectacle (the visual)

Aristotle’s 6 Qualitative Elements of Drama

Contact us!Chio:rocio@roninpublicrelations.com@lachinous

Fery:fernanda@roninpublicrelations.com@ferylegas

www.roninpublicrelations.com