Post on 15-Apr-2017
transcript
“storytelling is used by brands to present themselves as more humans and
relevant to people by creating content that tells stories"
-Headstream-
64%Brands are good at telling stories
People want stories to be humorous
Want to hear brands telling stories
People would considering buying the brand if they really
loved a story
Love stories based on real people
43% 79%
55% 57%-Estudio realizado por Headstream-
How does it work?use Storytelling to promote the brand without necessarily telling the people about the product
Authenticity Archetype
Connect Inspire
Sensory Stimulation
Engage
The problemIt’s getting more difficult for brands to get attention
1.15 560 150 70Billion active users
on FacebookMillion active users
on TwitterMillion active users
on InstagramMillion active users
on Pinterest
The problem
190 70Million tweets per day
Billion pieces of content on FB each month
It’s getting more difficult for brands to get attention
!
!
-Quickly snap a pic
-Edit it with filters !
-Draw and caption !
-Send it to people !
-View it from 1 to 10 seconds
the power of spontaneity and brevity
Finding Accounts & being found !
Taking pictures- videos- text !
Emojis !
Sharing to my story !
Public Snaps, shared for 24 hrs !
Watch Stories !
View Stats & edit stories !
Discover
Finding Accounts & being found !
Taking pictures- videos- text !
Emojis !
Sharing to my story !
Public Snaps, shared for 24 hrs !
Watch Stories !
View Stats & edit stories !
Discover
Finding Accounts & being found !
Taking pictures- videos- text !
Emojis !
Sharing to my story !
Public Snaps, shared for 24 hrs !
Watch Stories !
View Stats & edit stories !
Discover
Finding Accounts & being found !
Taking pictures- videos- text !
Emojis !
Sharing to my story !
Public Snaps, shared for 24 hrs !
Watch Stories !
View Stats & edit stories !
Discover
Finding Accounts & being found !
Taking pictures- videos- text !
Emojis !
Sharing to my story !
Public Snaps, shared for 24 hrs !
Watch Stories !
View Stats & edit stories !
Discover
Finding Accounts & being found !
Taking pictures- videos- text !
Emojis !
Sharing to my story !
Public Snaps, shared for 24 hrs !
Watch Stories !
View Stats & edit stories !
Discover
Finding Accounts & being found !
Taking pictures- videos- text !
Emojis !
Sharing to my story !
Public Snaps, shared for 24 hrs !
Watch Stories !
View Stats & edit stories !
Discover
Finding Accounts & being found !
Taking pictures- videos- text !
Emojis !
Sharing to my story !
Public Snaps, shared for 24 hrs !
Watch Stories !
View Stats & edit stories !
Discover
Stories: The discovery for any brandShare my story in My story
Creative Content
The urgency effect
Who to target
3rd most popular
app
50% 18-24
years old
30 million active users
700 million pictures a day
500 million stories