Storytelling und Video Prototyping - Hintergrund und How To - PMcamp Rhein-Main

transcript

STORYTELLING &

VIDEO PROTOTYPING

PM Camp – Bad Homburg Samstag, 28. Juni 2014 Torsten J. Koerting @TorstenKoerting

Vom Wichtigen ... Zu Geschichten ... Zur Erzählung ... Zum Video !

Torsten J. Koerting Twitter: @TorstenKoerting www.torstenkoerting.com www.projectyzer.com XING: www.xing.com/profile/Torsten_Koerting Mail: torsten.koerting@gmail.com Tel.: +49(0) 172 372 3759

PICTURE CREDITS - HTTPS://WWW.FLICKR.COM/PHOTOS/DUNCAN/4664460994/

GESCHICHTEN ...

WERDEN SCHON IMMER ERZÄHLT

JEDES 3. PROJEKT SCHEITERT

UNTERSCHIEDLICHE GRÜNDE

ZU 90% IST PROJEKT

MANAGEMENT ...

KOMMUNIKATION

GESCHICHTEN ...

SIND EINE WESENTLICHE

FORM DER KOMMUNIKATION

ERINNERUNGEN ...

5 FEHLER

IN DER PROJEKT

KOMMNUNIKATION ...

Holger

HOLGERS GESCHICHTE …

GESCHICHTEN ...

ARE MADE TO STICK

WAS SIEHST DU ?

GESCHICHTEN ...

BESCHREIBEN UND HELFEN ZU

VERSTEHEN

GUTE STORY TELLER

MARTIN LUTHER KING

TONY ROBBINS

PETER TAYLOR

JERRY SEINFELD

ALEXANDER MEREIEN

GESCHICHTEN ...

WOLLEN

ERZÄHLT

WERDEN

GESCHICHTEN ...

...SIND KOMMUNIKATION...

...ARE MADE TO STICK...

...HELFEN ZU VERSTEHEN...

...WOLLEN GUT ERZÄHLT WERDEN...

STRUKTUR ...

DIE MUSTER ...

1)  Kurt Vonnegut‘s Story Graphs ...

2)  Dan Harmon‘s Story Cycle ... 3)  Es war einmal ...

The Disney Way of Storytelling

4)  Die Heldenreise ...

KURT VONNEGUT STORY GRAPH

GUSTAV FREYTAG PYRAMID

1.  Exposition … 2.  Steigerung … 3.  Höhepunkt … 4.  Ratardierendes Moment … 5.  Katastrophe …

DAN HARMON STORY CIRCLE

ES WAR EINMAL ...

One upon a time … Every day … One day … Because of that … Because of that … Until finally …

CINDERELLA ... Once upon a time there was this hottie called cinderella who had a wiched authoritarian sister who had issues. Probably a low self esteem.

Anyway one day Cinderella heard about this thing going down at the princes place, so not being daunted by all the negative from her sister she picked up a gown at the fairy dress emporium and went to the gig.

She danced and loved the prince and he checked her out thoroughly.

Upon leaving she dropped a shoe so the prince would find her apparently she was the only chick in the hemisphere with that size.

Any way he found her and she told the wiched sister to buz off

and they lived happily everafter.

DIE HELDENREISE ...

Held … Problem / Bedarf … Scheitern / Emotionen ... Helfer / Lösung … Happy End …

CINDERELLA ... Once upon a time there was this hottie called cinderella who had a wiched authoritarian sister who had issues. Probably a low self esteem.

Anyway one day Cinderella heard about this thing going down at the princes place, so not being daunted by all the negative from her sister she picked up a gown at the fairy dress emporium and went to the gig.

She danced and loved the prince and he checked her out thoroughly.

Upon leaving she dropped a shoe so the prince would find her apparently she was the only chick in the hemisphere with that size.

Any way he found her and she told the wiched sister to buzz off and they lived happily ever after.

DIE AUFGABE ...

1)  Storyteller identifizieren 2)  Gruppen bilden max 5 Personen 3)  Struktur wählen 4)  Geschichte beschreiben 15 Minuten

VIDEO PROTOTYPING

VON DER GESCHICHTE ZUM VIDEO

Geschichten

visuell umsetzen, sichtbar

machen und dadurch

begeistern

Aktivierung der implizierten Wahrnehmung

Spontaner und emotionaler Zugang zu einer Zielgruppe

Beantwortung von Fragen,

Validierung von Annahmen,

Schnelles Feedback

Problemstellung USP

Konzept Vorteile

DIE AUFGABE ...

1)  Materialien nutzen 2)  Video vorbereiten 30 Minuten 3)  Video abdrehen 15 Minuten 4)  Video anschauen Im Plenum

FRAGEN

http://bit.ly/PMCReferent

Storytelling und Video Prototyping - Hintergrund und How To - PMcamp Rhein-Main

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