Stéphane Coruble, Managing Director, RTL AdConnect

REA

CH

International branch of EuropeanTV groups

A unique positioning in a competitive environment

Free-to-air local TV players

Digital players

International TV networks

INTERNATIONAL PRESENCE

#1

Simplified and unified

advertising

connection point of

RTL Group

#2

Ad: we provide

exclusive advertising

solutions

#3

Connect and reach

more extensive total

video premium

inventory in Europe

Link with the brands,

advertisers, agencies.

4

Why?We were known as IP Network in the Television world,

and now we are RTL AdConnect in a Total Video world

where cross screen is the new norm.

Our mission.

Create a unique

and simplified

access to RTL Group’s

Total Video portfolio for

international advertisers

“

An international team

We are a connected group of people around the world… and these are some faces you may meet in Luxembourg!

Bangkok

Dubai

Milan

Paris

Madrid

LondonWarsaw

AmsterdamCopenhaguen

Istanbul

Cologne

Seoul

Christophe Loisel, Deputy MD

Vienna

Brussels

Luxembourg

New York

245 FIFTH AVENUESuite 1600

New York, NY10016USA

Our goal is to enable advertisers to

Reach moreaudiences solutionsinsights

Reach more

audiences

The best of global & premium total video inventory from RTL Group and beyond

100+ TV channels

160Mdaily TV viewers

7.5Bnmonthly

advertising contacts

76/100Top

European programs

300+ digital platforms

>36Bnvideo views per month

80Kcontent creators

115M+monthly unique visitors (VOD)

30 radios

90%radio weekly

reach in Europe

LinearTV

We give access the best of global & premiumtotal video inventory

Video-on-demand & catch-up TV Platforms

by broadcasters

operating mainly on YouTube

Multi-Platform Networks

refering to automatization, analytics & digital tools

in the context of video advertising

Advertising Technology

Reach more

insights

Providing a helicopter view through TVKF insights

Broad level of global insights that can be delivired

14

Global content insights

Global audienceinsights

Global advertisinginsights

Watching television is part of our daily lives worldwide

TV viewing time around the world

Source: Médiamétrie, Eurodata TV, One TV Year in the World 2017

more than 4 hours

3-4 hours

2-3 hours

less than 2 hours

n.a.

Daily

Viewing Time

3h00

Linear TV is resilient and at the core

of the Total Video ecosystem…

Average viewing time in Europe and overseas

Source: TV Key Facts 2017, Eurodata TV worldwide, Médiamétrie, all individuals, all day, January-December 2016*excluding Greece, Norway, Portugal and Slovenia

4h30USA

2h26China

2h22India

4h04Italy

3h43France

3h50Spain

3h32UK

3h43Germany

3h17Belgium North

4h04Belgium South

3h03Netherlands 4h22

Poland

2h35Norway 2h29

Sweden

2h52Finland

2h40Denmark

2h41Luxembourg

4h26Croatia

Daily

Viewing Time

4h07+39 min

vs 1996

more than 4 hours

3-4 hours

2-3 hours Average daily reach

in Europe*

71.9%

2012 2013 2014 2015 2016 2017 2018 2019

…While mobile devices driving digital video consumption

Consumption – Time spent watching online video (average per day)

Source: Zenith, Online Video Forecasts 2017

0h19on desktop/non-mobile

+10 min vs 2012

0h45on mobile devices

+41 min vs 2012

Total time spent watching

online video

1h04+51 min

vs 2012

40 min

Event formats attract huge audiences across the globe

20Source: TV Key Facts 2017, Médiamétrie, Eurodata TV, local institutes, excluding sports

*Source: EBU 2016, saw at least one of the three shows in whole or in part

66th Sanremo Music

Festival (Pat I)

12.7MItaly - Rai 1 – Rating: 21.7% Share: 48.7%

Au rendez-vous

des enfoirés

11.6MFrance - TF 1, Rating: 19.9% Share: 49.9%

Eurovision Final

9.4MGermany - ARD, Rating: 12.5%

Share: 36.7%

The Great

British

Bake off

15.8MUK - BBC 1

Rating: 26.9%

Share: 52.7%

67th Red and

White Song

Contest

18.2MJapan - NHK G

Rating: 28.2%

Share: 54.1%

New Year‘s

Address

17.5MRussia - Previy Kanal + Rossiya 1

Rating: 12.7% Share: 28.7%

Academy Awards

Ceremony

35.6MUSA

ABC - Rating: 12.0% Share: 31.5%

CCTV Spring

Festival

158.1MChina - CCTV 1+3

Rating: 12.4% Share: 29.6%

Reach more

solutions

Innovation is a key-driver to monetize the Total Video ecosystem

TCONTENT

Connect TV / Addressable TV

VOD / MCN / MPN explosure

Targeting & Data

Content / Influencer marketing

Creative /immersion experience

(AR / VR)

Ad tech

(Total Video Market Place)

Drive to shoppers & customers

RTL ADConnect offers largest HbbTV offer through smartclip

Source : Smartclip 07/2016, TV Key Facts 2016

Germany

& Austria

17M Connected TV

Sets on HbbTV

Addressable TV enables real consumer targeting on TV

Total potential of

91M Adressable TV

HouseholdsIn Europe with HbbtV

24

Switch in ProgrammeA targeted overlayer on a programme segment

(non-spot solution)

Spot OverlayA targeted add-on overlayer on a TV Spot , to

amplify a national TV Campaign message

Two ATV products available for German market

HbbTV 2.0 will transform targeting possibilities

Data enhanced

creative

Sequenced

creativePeriod/Time

targeting

Retargeting

& Capping

Geo

targeting

Measuring media quality: beyond streams & impressions

Most important aspects of media quality according to advertisers

Source: Integral Ad Science, Top of mind for 2017. 120 respondnts “What ‘s the most important aspect of media targetting”

Survey in UK: 120 Brands & Agency media executives

Viewability

38%

Ad Fraud

33%

Others

5%Brand Safety

24%

What does ad fraud stand for?

AdFraud.Ad fraud (also referred

to as Invalid Traffic)

is concerned with theory

and practice of

fraudulently representing

online advertisement

impressions, clicks,

conversion or data

events in order to

generate revenue.

Total Video Marketplace by RTL AdConnect

Brand safety. Viewability. Premium content.

The “Total Video Marketplace” by RTL AdConnect

800M+video views per month

Broadcaster VOD 50B+video views per month

Digital Audience Extension

Direct SalesProgrammatic (PMP)

Direct SalesProgrammatic (PMP)

Direct Sales

32B+video views per month

YouTube pre-rolls

The “Total Video Marketplace” by RTL AdConnect

800M+video views per month

Broadcaster VOD 50B+video views per month

Digital Audience Extension

Direct SalesProgrammatic (PMP)

Direct SalesProgrammatic (PMP)

Direct Sales

32B+video views per month

YouTube pre-rolls

Thank you

Reach more.