Week One Project

Market: the people you hope to sell a product to, or the place you hope to sell it.

Marketing: the process of promoting, selling, and distributing a product.The four P’s:

1.Product2.Price3.Promotion4.Place

What will you sell? Two kinds:Goods and Services

How much will your product cost?

How will you tell customers about your product?

Mass Marketing: Market to everyone Target Marketing: Market only to

specific groups ( , , )Who are the target markets for each of

the following videos?

Age, gender, family size, income, occupation, education, ethnicity, nationality, religion,

social class

demographic

Region, city size, urban/suburban/rural

geographic lifestyle

Activities, interests, opinions, attitudes,

values

Where and how will you sell your product?

Each team represents a successful marketing firm

You will be given a product, and must work together to create a comprehensive marketing strategy including the four P’s

You will present your strategy to the class using a Powerpoint

We’re making a calendar with English Village employees. The calendar costs 5,000 won. We have really attractive and sexy teachers and it will be really exciting to see them with their shirts off. We’re going to sell it on the internet. Everyone will want to see the teachers. Take a look!

EV Teachers relaxing

Women also

Very Sexy!

Students will buy the calendar!

12 months of sexy EV teachers

Keep track of your plans as you remember warm summer days in EV

20,000 won for one calendar, or 35,000 for two

Students will be excited to have shirtless pictures of their teachers

Visitors can take a piece of EV home with them

Available to buy at EV Gift Shop and EV website

Also offered for sale to students during final homeroom period each week

Comes with a free DVD, “The Making of the EV Calendar,” with video of all the hot action

Free Shipping included if ordered online

Sample pictures will be posted in EV restaurants and the pub along with information about where visitors can buy the calendar