UNICEF Ethiopia Digital

ECO Digital Media Strategy Presentation

UNICEF Ethiopia Digital

Digital Media at UNICEF EthiopiaParameter Number

Digital Media Channels http://www.unicef.org/ethiopia http://www.facebook.com/UNICEFETH https://www.twitter.com/UNICEFEthiopia http://www.youtube.com/user/UNICEFEthiopia http://www.flickr.com/photos/unicefethiopia/ http://www.delicious.com/unicefeth http://www.linkedin.com/company/unicef-ethiopia

Average Website hits NA

Number of Facebook likes 219

Number of Twitter followers 821

Number of YouTube Subscribers 4 (1,935 views)

Number of Flickr Views 12,268

Number of Delicious followers 3

Number of LinkedIn followers NA

Number of E-Newsletter subscribers

NA

Data correct as at: 16th April 2013 17:35

Why Social Media?

• Joining in conversation with target groups

How?Consolidating Partnerships

Expanding professional

networks

Providing Visibility Youth engagement

Policy advocacy and influence

How can UNICEF Ethiopia utilize Digital Media?

• UNICEF Ethiopia “The Thought Leader”– Channels: FB, Twtr, LinkedIn– Fulfill Donor/Natcom visibility requirements – News and event information – Research papers, policy analysis, debate +

discussions – Informative blogs

Vision UNICEF Ethiopia will be the go-to agency for

children in Ethiopia by 2014

Influencing target groups

Who are we targeting?

Primary: UNICEF Donors with a presence in Ethiopia at mission and agency levels; National Committees

Secondary: Media; Ethiopian government partners

Tertiary: UNICEF Family (HQ, ESARO, and ESARO country offices)

Fourth:Other UN Agencies and multilateral organizations

Fifth: Private Partners (IKEA, Montblanc, ING, Rotary Intl, Starwood, etc..)

Government Donors

Donors agencies

National Committees

Ethiopian partners

Media ESARO country offices)

UN Agencies + multilateral

orgns

Private Partners

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Website FacebookTwitterYoutube

Who is on social media?

Who is tuned in?The Donor Community

National Committees

Foreign Correspondents

Who is tuned in?Other UN agencies

Private and Government Partners

Ethiopian Media