Strategic PR for Small Business

Create a Business-Aligned Communication Strategy

Common Myths

You need a big budget Editorial = Advertising If I can just get on Oprah It’s all about spin Just do it

Simple Truths

Be real Keep it simple Focus is your friend Let the story unfold Share

Getting Started: Internal

Who are you What makes you special Identify key influencers Build your network

Getting Started: External

Bulletproofing Pick your battles Be consistent across all touch points Low hanging fruit

Questions?!

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