Strategies to blog journal articles

Eric LICHTFOUSE – Inra, France"Marjolaine HAMELIN – Inra, France "Aakash GOYAL – Bayer, Canada

EASE/ISMTE Meeting "Blankenberge "Sept. 24, 2013"

THIS TALK"

ISSUES"TARGET"FORMAT"INSTRUCTIONS"WHO WRITE?"CONTENT"CONCLUSION"

Thanks to Alan Cann!

Social Tools and Academic Publishing!

Blog of Annals of Botany!EASE Meeting, Tallinn 2012"

Write once, publish everywhere "

Why blogging journals? "Reading changes"Smartphones, iPad, Kindle…"

Science-society gap"

Scientific audience changes"Moving interdisciplinary – google effect"

Most journals publish few articles"Visibility, impact"

TARGET"

Masters, PhDs"Out-of-the-field scientists"Scientific and public media"Public, farmers"

HOMEPAGE"

www1.montpellier.inra.fr/agronomy-blog"

Short paragraph"

Technical set up not easy"

HOW TO POPULARISE?"Scientific article"

?!

Blog post"

www1.montpellier.inra.fr/agronomy-blog"

FORMAT"Short title" Short paragraph"

Nice colour photo" Article link"

Communicative pictures are rare!"

www1.montpellier.inra.fr/agronomy-blog"

ADAPT INSTRUCTIONS"ʻ…at least one color photo should be inserted in the Introduction section. !This photo should show the main topic of the article to a wide audience.ʼ"

But authors rarely read instructions…"

www1.montpellier.inra.fr/agronomy-blog"

WHO WRITES?"

AUTHORS!SOCIAL MEDIA EDITOR!

Editing"

EDITORIAL ASSISTANT!CHIEF EDITOR!

PUBLICATION!

Draft"

www1.montpellier.inra.fr/agronomy-blog"

CONTENT"

Food security and pesticides!

Population growth will increase by 70 % the demand for food production in 2050.!

We need to grow food on less land, with less water, using less energy, fertiliser and pesticide. !

Popp et al. review advanced methods to reduce losses using chemical and biological methods.!

ISSUE!

PROPOSAL!

SOLUTION!

TRAFFIC LIGHTS TECHNIQUE"

www1.montpellier.inra.fr/agronomy-blog"

CONTENT"

Farming systems to feed the changing world!

Agricultural production is unstable due to climate, markets and public policy. !

Farmers must therefore develop new farming systems adapted to changing conditions. !

Martin et al. review 41 new ideas for farming systems adapted to changing conditions.!

ISSUE!

PROPOSAL!

SOLUTION!

Writing was difficult"Needs time"Not a Facebook post! "

www1.montpellier.inra.fr/agronomy-blog"

CONCLUSION"Blog started january 2013"10 posts so far - ASD 60 articles/year"Few blogable articles because few good pictures"Review articles easier to blog than original articles"Writing/editing content not so easy, needs time"Tweeter/facebook impact: few so far: also needs time, ‘friends’"Positive feedback from Associate Editors…"Superb. I have already circulated this link to our students!

www1.montpellier.inra.fr/agronomy-blog"

Thank you!"

eric.lichtfouse@dijon.inra.fr"

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