Post on 16-Apr-2017
transcript
Strategy:AnEntrepreneur’sPOV
DavenderGupta,VentureCatalyst
Plus+11Entrepreneurial Amplifier
davender@plus11.biz www.plus11.biz514-448-1894
McGillUniversity– Desautels FacultyofManagement
StrategicManagementGuestLecture
February17,2016
1
Entrepreneur’sViewofBusiness
Howyoucreate,deliver andharvest value
Anita HartviaFlickrhttps://flic.kr/p/5aSNGi Creative Commons
2
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
ExecutionCycleIdea
Strategy
Execution
Impact
WHAT
HOWWHO
HOW MUCHWHEN
WHAT
Before Plan
After PlanFeedback
HOWWHO
HOW MUCHWHEN
3
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
IdeaasaStrongFoundation• People
• Whoarethestakeholders ofyouridea?
• Howmanystakeholders canyougettocontributetoyourgrowth?
• Purpose• Howdoesyouridearesonatewiththestakeholders?
• Doesyourideahaveastrong,responsible andcompelling purpose?
• Passion• Howdoesyourideatapintothepassionofyourstakeholders?
• Theultimate test: wouldyourstakeholders contributetoyourgrowth
…withnoexpectation ofimmediate returntothemselves?
• Profit• Whatistheresultthatyouwillcreatewithyouridea?
• Howwillyourstakeholders benefit fromyouridea?
• Howcanyouberewardedfortheimpact andresultsyoumake?
4
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
StrategyisaGuide
•HowtoexecuteyourIdeainawaywhichcreates andharvestsvalue
•NOTtojustifyacourseofaction
5
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
StrategyIsDiscovery
Exploring
Whatyouknow
Aboutwhat
youknow
(fact)
About what
youdon’tknow
(assumptions)
Whatyoudon’t
know
Aboutwhat
youknow
(intuition)
Aboutwhatyou
don’tknow
(discovery)
6
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
StrategyisHypothesis
ThemomentyouexecuteyourstrategybecomesINVALIDATED
• PESTLE,Porteretc areframeworkstoexplore
outsideofyourzoneofcomfort
• Needtodigdowntowhatyoudon’tknowaboutwhatyoudon’tknow– andwhatthemarket
doesn’tknowaboutwhatthemarketdoesn’tknow
7
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
Theonlystrategywhichcountsistheonethat
changesthegameinyourfavour.
8
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
StrategyIsIterative
•Focusonwhatyoucanexecutenow•Needstogetyouintothegame
•”LeanStartup”
9
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
StrategyRequiresCommitment
• Manypathstosuccess
• Committingtooneprecludestheothers
• ChoiceMatters
• Choosingbetweenequallyviablealternativestrategiccommitmentsrequiresknowledgethatcanonlybe
gainedthroughexperimentationandlearning…
• …yettheprocessoflearningandexperimentation
inevitablyresultsin(atleastsomelevel)ofcommitment
thatcanforeclosealternatives
10
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
StrategyMustBeReal
Effectuation.org
11
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
StrategyMustBeGrounded
• Groundedinthemission,visionandvaluesofthe
venture
• Thereisno“rightanswer”otherthanthatwhichhonourswhatyoustandfor
12
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution
13
©2016DavenderGupta- AllRightsReserved
davender@plus11.biz514-448-1894
Distribution permittedwithattribution