Post on 22-Jan-2016
transcript
Strategy for Strategy for Vital NeighborhoodsVital Neighborhoods
Working together in the places Working together in the places Garland lives, works, learns, Garland lives, works, learns,
plays and shops.plays and shops.
Garland’s Neighborhood Garland’s Neighborhood PhilosophyPhilosophy
Recognizing a strength of Garland is the Recognizing a strength of Garland is the character of its neighborhoods, we will character of its neighborhoods, we will work in work in partnershippartnership with neighborhood with neighborhood stakeholders and community resources to stakeholders and community resources to build a stronger community and keep build a stronger community and keep Garland an excellent place to live and Garland an excellent place to live and invest.invest.
Envisioned OutcomesEnvisioned Outcomes
Stabilized and improved neighborhoodsStabilized and improved neighborhoods Sense of communitySense of community Increased neighborhood management Increased neighborhood management
capacitycapacity
Today’s SituationToday’s Situation
Limited resources necessitate neighbors working Limited resources necessitate neighbors working in partnership to maximize return on investment.in partnership to maximize return on investment.
Garland is comprised of neighborhoods of various Garland is comprised of neighborhoods of various ages, strengths, weaknesses, issues, and levels of ages, strengths, weaknesses, issues, and levels of involvement, and all merit attention to stay healthy, involvement, and all merit attention to stay healthy, stabilize, and improve.stabilize, and improve.
The City Council and City Administration have The City Council and City Administration have directed focus on Garland neighborhoods.directed focus on Garland neighborhoods.
The proposed Neighborhood Strategy provides a The proposed Neighborhood Strategy provides a framework for addressing neighborhood issues.framework for addressing neighborhood issues.
How Did We Get Here?How Did We Get Here? The Neighborhood Vitality Coordinator position was created to The Neighborhood Vitality Coordinator position was created to
support neighborhood organizations and develop neighborhood support neighborhood organizations and develop neighborhood capacity-building programs.capacity-building programs.
Reorganization of departments consolidated planning and Reorganization of departments consolidated planning and neighborhood outreach functions.neighborhood outreach functions.
A Neighborhood Planner was hired.A Neighborhood Planner was hired. The Neighborhood Strategy Coordination Team developed a The Neighborhood Strategy Coordination Team developed a
strategy that is designed to:strategy that is designed to: offer something to all of Garland’s neighborhoodsoffer something to all of Garland’s neighborhoods cultivate involvement, collaboration, and empowerment cultivate involvement, collaboration, and empowerment utilize data collected through the Neighborhood Benchmarking utilize data collected through the Neighborhood Benchmarking
Program but not rely solely on that data sourceProgram but not rely solely on that data source encourage partnerships between the City and the communityencourage partnerships between the City and the community focus on programs for improvement but does not grade focus on programs for improvement but does not grade
neighborhoodsneighborhoods recognize that neighborhoods are more than residential recognize that neighborhoods are more than residential
subdivisions but the businesses, offices, schools and residents subdivisions but the businesses, offices, schools and residents of an areaof an area
Success is dependent on a culture change emphasizing collaboration at the neighborhood level and this message must come from the top and be marketed throughout the City and the community.
Neighborhood StrategyNeighborhood Strategy
Neighborhood AssessmentsNeighborhood Assessments Neighborhood Grouping SystemNeighborhood Grouping System Neighborhood Program AreasNeighborhood Program Areas Neighborhood ToolboxNeighborhood Toolbox ImplementationImplementation MarketingMarketing
Neighborhood AssessmentsNeighborhood Assessments
Resources used to study and understand Resources used to study and understand the issues of specific neighborhoods.the issues of specific neighborhoods. Benchmark Analysis of resident surveys Benchmark Analysis of resident surveys
collected by ODTcollected by ODT Neighborhood Information System Data Neighborhood Information System Data
compares City’s targets with resident opinion compares City’s targets with resident opinion surveyssurveys
Leadership and Organization Assessments by Leadership and Organization Assessments by Office of Neighborhood VitalityOffice of Neighborhood Vitality
Windshield surveys by Neighborhood Strategy Windshield surveys by Neighborhood Strategy Coordination TeamCoordination Team
Neighborhood Grouping SystemNeighborhood Grouping System
Describes four types of neighborhood project Describes four types of neighborhood project areas.areas.
Attempts to avoid consequences associated with Attempts to avoid consequences associated with ranking or grading neighborhoods ranking or grading neighborhoods
Recognizes that all neighborhoods need Recognizes that all neighborhoods need attention or risk declineattention or risk decline
Provides a structure for establishing project work Provides a structure for establishing project work programsprograms
Allows for a variety of program offeringsAllows for a variety of program offerings Establishes a framework for collaboration and Establishes a framework for collaboration and
mentoring across neighborhoodsmentoring across neighborhoods
Neighborhood Program AreasNeighborhood Program Areas
Grouped by characteristics related to Grouped by characteristics related to Infrastructure, Quality of Life, Neighborhood Infrastructure, Quality of Life, Neighborhood Appearance, Public ServicesAppearance, Public Services Neighborhood Strategy AreaNeighborhood Strategy Area - significant - significant
infrastructure needs, low ratings for quality of life infrastructure needs, low ratings for quality of life issues, significant neighborhood appearance issues, significant neighborhood appearance concerns, less satisfaction with public servicesconcerns, less satisfaction with public services
Neighborhood Revitalization AreaNeighborhood Revitalization Area – some – some infrastructure needs, moderate ratings for quality of infrastructure needs, moderate ratings for quality of life issues, some neighborhood appearance issueslife issues, some neighborhood appearance issues
Neighborhood Enhancement AreaNeighborhood Enhancement Area – slight – slight infrastructure needs, minor quality of life issuesinfrastructure needs, minor quality of life issues
Neighborhood Outreach AreaNeighborhood Outreach Area – few infrastructure or – few infrastructure or quality of life issues, primarily newer neighborhoodsquality of life issues, primarily newer neighborhoods
Neighborhood ToolboxNeighborhood ToolboxNew and existing programs that assist neighborhoods:New and existing programs that assist neighborhoods: Office of Neighborhood Vitality programsOffice of Neighborhood Vitality programs Management capacity-building programsManagement capacity-building programs City of Garland neighborhood programs City of Garland neighborhood programs
(neighborhood watch, grant programs, publications)(neighborhood watch, grant programs, publications) Neighborhood Planning programsNeighborhood Planning programs Neighborhood Resource Team – action-oriented Neighborhood Resource Team – action-oriented
working group of City employees that strategically working group of City employees that strategically implements programs and services to reach implements programs and services to reach envisioned outcomesenvisioned outcomes
Community Resource Team – task force of subject Community Resource Team – task force of subject matter experts that advise staff during pilot process matter experts that advise staff during pilot process to develop programsto develop programs
Neighborhood Resource Team Neighborhood Resource Team Member CharacteristicsMember Characteristics
VisionaryVisionary Results orientedResults oriented Good people skillsGood people skills Community orientedCommunity oriented Unified commitment to envisioned Unified commitment to envisioned
outcomesoutcomes Cultivation and encouragement of Cultivation and encouragement of
different viewpointsdifferent viewpoints Team oriented Team oriented
Community Resource TeamCommunity Resource Team Comprised of 10 to 15 field experts appointed Comprised of 10 to 15 field experts appointed
based on expertise rather than district based on expertise rather than district representation.representation.
Staff will conduct background research to Staff will conduct background research to develop a proposed slate of candidates.develop a proposed slate of candidates.
Individual council members will suggest potential Individual council members will suggest potential candidates during slate development process.candidates during slate development process.
Slate of candidates will be presented to the City Slate of candidates will be presented to the City Council for approval.Council for approval.
Team will meet periodically for approximately 4 Team will meet periodically for approximately 4 to 6 months.to 6 months.
ImplementationImplementation Neighborhood Strategy Coordination Team presents proposed pilot Neighborhood Strategy Coordination Team presents proposed pilot
projects to City Administration and City Councilprojects to City Administration and City Council City Manager and Team presents the Strategy to Managing DirectorsCity Manager and Team presents the Strategy to Managing Directors Directors designate candidates to the Neighborhood Resource Team Directors designate candidates to the Neighborhood Resource Team Council designates candidates to the Community Resource TeamCouncil designates candidates to the Community Resource Team Excitement for the program is generated with a kick-off conference to Excitement for the program is generated with a kick-off conference to
include Resource Teams and neighborhood representatives from the include Resource Teams and neighborhood representatives from the pilot project areaspilot project areas
Marketing campaign gets underway to sell and promote the Strategy’s Marketing campaign gets underway to sell and promote the Strategy’s message within the community and City’s organizational structuremessage within the community and City’s organizational structure
Pilot projects are initiated.Pilot projects are initiated.
Note: Periodic updates to City Council will be required as pilot project scopes Note: Periodic updates to City Council will be required as pilot project scopes and timelines are finalized and as determination of future projects is decided.and timelines are finalized and as determination of future projects is decided.
Marketing Marketing Work with the Public Information Officer to develop a Work with the Public Information Officer to develop a
marketing planmarketing plan Fully develop program logo and tag line: Garland Fully develop program logo and tag line: Garland
neighborhood’s are where it’s @neighborhood’s are where it’s @ Create a program for viewing on Channel 15Create a program for viewing on Channel 15 Utilize traditional public relations methodsUtilize traditional public relations methods Develop educational and teambuilding programs for the Develop educational and teambuilding programs for the
Neighborhood Resource TeamNeighborhood Resource Team Hold a conference or Neighborhood SummitHold a conference or Neighborhood Summit
Techniques for Creating Neighborhoods of ChoiceTechniques for Creating Neighborhoods of Choice Reading NeighborhoodsReading Neighborhoods Breakout Sessions: Management, Image, Physical Conditions, Breakout Sessions: Management, Image, Physical Conditions,
Influence of Social CapitalInfluence of Social Capital What Does It Mean for Garland?What Does It Mean for Garland? Presentation of Garland’s Neighborhood StrategyPresentation of Garland’s Neighborhood Strategy
Proposed Pilot ProjectsProposed Pilot Projects
Neighborhood Neighborhood Strategy AreaStrategy Area
Neighborhood Neighborhood Revitalization Revitalization AreaArea
Neighborhood Neighborhood Enhancement Enhancement AreaArea
Neighborhood Neighborhood Outreach AreaOutreach Area
Neighborhood Strategy Area: Neighborhood Strategy Area: Terrace-BellaireTerrace-Bellaire
CharacteristicsCharacteristics CDBG eligibleCDBG eligible Organized, active associationsOrganized, active associations Neighborhood WatchNeighborhood Watch Established City relationshipEstablished City relationship Carver Center, proximity to Carver Center, proximity to
downtowndowntown
OpportunitiesOpportunities Outreach to Spanish-speaking Outreach to Spanish-speaking
stakeholdersstakeholders Partnership with South First Partnership with South First
Street organizationsStreet organizations
Neighborhood Revitalization Neighborhood Revitalization Area: Forest Ridge-WalnutArea: Forest Ridge-Walnut
CharacteristicsCharacteristics Police’s Apartment Police’s Apartment
Manager’s AssociationManager’s Association New recreation centerNew recreation center Portions CDBG eligiblePortions CDBG eligible Individual leadersIndividual leaders Large number of Large number of
apartmentsapartments Some negativity among Some negativity among
residentsresidents
OpportunitiesOpportunities Development of new Development of new
recreation centerrecreation center Analyze impacts of Analyze impacts of
demographic shiftdemographic shift
Neighborhood Enhancement Neighborhood Enhancement Area: Carriage HouseArea: Carriage House
CharacteristicsCharacteristics Homes receiving Homes receiving
investmentinvestment Near 190 and new retailNear 190 and new retail Scheduled transportation Scheduled transportation
improvementsimprovements Combination of older and Combination of older and
newer developmentsnewer developments Unclear status of Unclear status of
neighborhood neighborhood organizationsorganizations
OpportunitiesOpportunities Identify leadershipIdentify leadership Build consensusBuild consensus
Neighborhood Outreach Area: Neighborhood Outreach Area: OakridgeOakridge
CharacteristicsCharacteristics Single-family residential has Single-family residential has
solid, involved organizationssolid, involved organizations Oakridge Neighborhood Oakridge Neighborhood
Association has prioritized Association has prioritized goalsgoals
Little integration with new, Little integration with new, adjacent development and adjacent development and apartment communityapartment community
OpportunitiesOpportunities Groom as a mentor Groom as a mentor
organization for nearby organization for nearby neighborhoodsneighborhoods
Assist with plan Assist with plan implementation implementation
Examples of Program ActivitiesExamples of Program Activities Leadership developmentLeadership development Build social capitalBuild social capital Physical enhancementsPhysical enhancements Improve neighborhood imageImprove neighborhood image TeambuildingTeambuilding Safety programsSafety programs Mentoring programsMentoring programs Neighborhood planningNeighborhood planning Project implementationProject implementation Branding neighborhoodsBranding neighborhoods
ScheduleSchedule08/06 Identify and organize NRT and CRT, set agenda for neighborhood
summit, research pilot areas, coordinate publicity with PIO.09/06 Training and teambuilding of NRT, send invitations to summit,
outreach to pilot areas, test marketing, affirm CRT.10/06 Prepare and conduct neighborhood summit.11/06 Kick-off pilot programs, plan offerings of GNU.12/06 Set priorities and work plan for CRT and pilots.01/07 Coordinate NRT work plan and activities of pilots.02/07 Initiate NRT activities, draft CRT report, GNU opens.03/07 NRT discusses new program areas, present CRT report to
Council, conduct Class 2 of GNU.04/07 Present new program areas to Council, completion of CRT, wrap-
up NOA and NEA activities, Council considers CRT recommendations and approves new NPAs, Class 3 of GNU.
05/07 Initiate work in two additional NPAs, Council provides direction to City Manager regarding program areas, Class 4 GNU.
07/07 Wrap-up NRA and NSA activities.