Conteneo Better Ideas. Better Strategy.

Better Execution. Innovation at Scale.

Mar 2016

© Copyright 2014 Conteneo, Inc. 2

Our PurposeWe believe that collaborating teams are the world’s

best hope for solving the problems we face.

We believe the right frameworks dramatically improve collaboration outcomes.

We build awesome multidimensional collaboration frameworks based on cognitive psychology, social

psychology & game theory.

Strategy-Glue-Tactics

Agile Product Development

4

PM/PO Deliverables

Strategy

Tactics

Glue

Longer termHolistic

Shorter TermFocused

ProductVision

Product Purpose

Why

RoadmapUser Story map

Backlog

Release Plan

Lean Canvas

Business Model Canvas

Business Drivers

Sprint

5

Flows

Strategy

Tactics

Glue

Longer termHolistic

Shorter TermFocused

ProductVision

Product Purpose

Why

RoadmapUser Story map

Backlog

Release Plan

Lean Canvas

Business Model Canvas

Business Drivers

Sprint

6

Techniques

Strategy

Tactics

Glue

Longer termHolistic

Shorter TermFocused

ProductVision

Product Purpose

Why

RoadmapUser Story map

Backlog

Release Plan

Lean Canvas

Business Model Canvas

Business Drivers

Sprint

Prune The Product Tree

Speed Boat

Vision Box

Me and My Shadow

Start Your Day

Buy a Feature

Whole Product

© Copyright 2014 Conteneo, Inc. 7

Product / Vision Box

Example Roadmap

8

Color Coded Feature Categories

Technical Team Unsure of How to Solve Problem

Q1 Q2 Q4 Q1Parking

Lot

Blocking Schedule

Marketing Not Sure When This Should Be Delivered

Target Market Split into Two Segments

Q3

WHO

WHY

WHEN

HOW

9

Building a Roadmap

Gather Data

Prep

arin

gEn

gagi

ngO

ngoi

ng

Update Quarterly

One-day Roadmap

Jam 2-4 weeksFinalize

Get The Right People

Product Management

Product Marketing

Engineering

Update When Messy

Update Upon

Release

Update on Competitive

Moves

Prune the Product Tree

Can Help!

© Copyright 2014 Conteneo, Inc. 10

In-Person Roadmapping

Scrum Alliance Roadmap Research

The Scrum Alliance used Prune the Product Tree to capture ideas on how to grow the Scrum Alliance. Note that the framework was tailored to include pre-placed apples.

• 5 Forums• 35 participants • 100 potential apples• 81 unique apples• Each forum lasted about ~1 hour

Innovation-Focused Roadmapping

Team 2 Team 3Team 1

© Copyright 2014 Conteneo, Inc. 13

Buy a Feature (Decision Engine)• 12 to 20 items described in

terms of benefits and costs• 5 to 8 Participants given

limited budget, equally divided, to buy what they want

1. …2. …3. …4. …

Participant Priorities

The reasons behind the

prioritization Feedback that shapes and

improves the items

Forums Align Teams to Leaders

Employee Priorities Key Leadership Team Project

Leadership Impact: Educate to build trust

Business Impact: 3 month reduction in implementation

46 projects120 employees

5 locations3 Tournaments

15 Forums

Item Name Exec 1 Exec 2 BWIN-G1 BWIN-G2 BWIN-G3 BWIN-G4 Total Purchased?

Execs? Extended Team?

Mobile 1 Yes Yes Yes Yes Yes Yes 6 2 4Mobile 2 Yes Yes Yes Yes Yes Yes 6 2 4HTML LB Yes Yes Yes Yes Yes 5 2 3Poker A Yes Yes Yes Yes 4 2 2Sports A Yes Yes Yes Yes Yes 5 2 3Poker B Yes Yes Yes Yes Yes 5 2 3

Casino A Yes Yes Yes Yes Yes 5 2 3Sports B Yes Yes Yes Yes 4 1 3Casino B Yes Yes 2 0 2Casino C 0 0 0Sports C Yes 1 0 1

Phoenix Phase 1 Yes 1 0 1Phoenix Phase 2 Yes Yes Yes 3 2 1

Einstein 1b.es Yes Yes 2 1 1Einstein 1c Yes Yes 2 1 1

Einstein Phase 2 0 0 0Mobile Games A Yes Yes 2 1 1

API Yes Yes Yes 3 1 2Games D 0 0 0

Social Yes Yes Yes Yes 4 1 3Innovation 1 Yes Yes Yes Yes 4 1 3Innovation 2 Yes Yes Yes Yes 4 0 4

Forums Align Leaders to Teams

Forums Align Teams to Each Other

Caterina i think sports needs the attention

Markus following up on haralds proposal to focus on one sports mobile initiative

Caterina they are making a lot of money for the company (and i don't work on sports) :)

Caterina i agree for the sports mobile initiative

Player Caterina Dominic Harald Markus Martin Samanta TotalsMobile Sports 2 2000 700 500 0 0 800 0 2000Mobile Ver 2.0 of Poker 1400 200 0 0 1000 200 0 1400Sports on canvas 2250 0 1500 0 500 250 0 2250Poker on Canvas 2400 0 0 2400 0 0 0 2400Phoenix Phase 2 4500 543 1457 0 500 0 2000 4500Einstein 1c 1300 1300 0 0 0 0 0 1300Create open integration layer 4000 414 0 422 1000 707 1457 4000

17

Planning Wall ExampleFeature

User story

Bug Fix

Enhancement

User Story

© Copyright 2014 Conteneo, Inc. 18

480 San Antonio Road, Suite 202Mountain View, CA 94040mobile: (408) 529-0319luke.hohmann@conteneo.co