Post on 21-Jan-2016
transcript
StreetSmart
Revenue Growth Strategies For Business Owners
StreetSmart
Revenue Growth Strategies For Business Owners
Increasing AssociationRevenues
A Roadmap
Situation
Strengths– Established brand with members– Established membership– Established relationships
Opportunities– Membership initiatives primarily content
oriented– Business courses are tactical not strategic– Limited sponsorship from industry
Challenges
Members Challenges– SME Members Need Increases In Revenue– Stretched for time and capital
Organizational challenges– Limited revenue base– Small Membership Churn– Hard to service owner/operated members
Membership Types
• Passively looking for growth– Reads articles in newsletters– Doesn’t understand the difference
between marketing and advertising• Actively Looking For Growth
– Invests time– Has a marketing budget
• Investing In Growth– Invests time and money– Looking for an integrated solution
What If?
The Association could help members growThe Association could increase its revenues
Providing The Help
WebinarSeries
Rapid Growth
Mentoring
Program
Bi-WeeklyNewslet
ter
Bi-Weekly Newsletter
Content• Your membership news and information• Marketing tips and ideas for your members• Sponsorship advertisement• SSM creates a template with your logo and links• Helps passive members looking for growth
Process1. Our experienced team massages your content
and performs the layout2. Newsletter is paid by sponsors3. SSM assists with sponsorship sales4. Revenue is shared with the association
Webinar Series
Purpose– Teach marketing concepts to members– Increased revenues– Helps active members looking for growth
Sample Topic“7 Most Costly Marketing Mistakes
Almost Every Small Business is Making and How to Avoid Them.”
Process1. Identify and enroll sponsor interested in building profile
with small business membership – e.g.: Business Depot2. Invite members to participate in Webinar:3. Record Webinar, so it can be downloaded from website on
demand by members
Rapid Growth Mentoring Program
What does it do?– Teaches business owner how to increase revenues
• Tools to acquire new customers• Tools to increase revenue from each customer• Tools to get customers to buy more frequently• Tools for small business with little or no budgets
What is it?– Practical Full-day “Marketing Secret” training session
every 90 days teach two topics that produce results immediately
– Monthly private one-on-one “laser” mentoring calls focus on a specific topic the owner/operator needs help with
– Personal Mastermind groups provide personal accountability required by entrepreneurs
– Online tools, Network of professionals
Rapid GrowthMentoring Program
Why Does It Work?– Workbooks and materials are practical so results are immediate– Support mechanisms ensure learning is implemented– Designed to work in the time constraints of the owner/operator– Format encourage sharing and reflection among equals– Cumulative progress results in rapid increases– Multi-year program to grow with entrepreneur
What’s The Value For The Association?– Targets membership investing in their growth– Association shares in receives a referral fee– Members receive discount– Member can attend Association only or public
• Advantage of association only - shared best practices• Advantage of public – out of the box thinking• If miss an association only – make it up with a public session
Next Steps
Attend Our Next Preview Seminar
Cracking the Success CodeHow to Kick-Start Rapid Growth
and Generate Profits Like Never Before in
Your Business
Click Here To Register
ContactZale Tabakman
Zale@StreetSmartMarketer.com416-738-2090